App Installation Fraud Awareness | CIO Applications Europe

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Awareness For Advertisers on App Install Fraud
CIO Applications Europe

• Fraudulent practices regarding app install are on
  the rise today. But what are app installed
  frauds? They refer to generating fake installs
  for a particular app and then taking the credit
  for it. The reason is
• simple, mobile advertising. These kinds of
  fraudulent practice end up costing the companies
  a lot of money. And on top of that genuine
  advertising agencies must be hard to come by with
  as much ad fraud happening. Hence, for
  prevention, it is good to have awareness about
  it.
• Fraudulent practices rely on many different
  methods and tools. The common ones among them
  are,
• Bots, Emulators and click farms, the common type
  of mobile app
• install fraud. In this, fraudsters work to make
  fake installs more similar to genuine one like
  changing Google Ids, post install events, or even
• introducing fake IAPs.
• Click-spam, also known as organics poaching,
  starts when a user
• lands on a mobile web page or in an app in which
  the fraudster will be operating.

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• 3. Click injection is similar to click spamming
  but more sophisticated. The fraudster will
  receive the credit for such installs, the fake
  click happens right after the download but
  before opening the app.
• As these practices are serious matters, it is
  important to avoid fraud tra?c. For that,
• Work only with trusted networks that have an
  anti-fraud system that can give direct support
  on app install campaigns.
• Making the list of relevant key performance
  indicator that app install providers will have
  to meet
• Analyzing the results is also important.
• Switching of bad sources of tra?c as soon as
  possible if there is proof of fraud.
• The ?eld of app fraud is constantly changing. So
  it is not going to be easy to stop this fraud
  tra?c