Points to Consider When You Hire a Ghostwriter

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Points to Consider When You Hire a Ghostwriter

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When people think of ghostwriters, many imagine
those who write books or biographies for authors.
This is the case for many. But these days, many
businesses hire a ghostwriter to help create
professional content. Ghostwriting in the
business world is often used in content
marketing. Businesses and C-level executives
often realise that they need content for their
business, but simply dont have the time to
create the pieces themselves. These content
pieces take on many forms. It could be blogs,
articles, whitepapers, social media posts, and
more. But you need to run your business and
writing takes skill and time. This is where
ghostwriters come in. There are several benefits
to using ghostwriting services. Before you make
the jump into it, here are a few things to
consider
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Using a Professional Ghostwriter Will Save You
Time

• A big reason to use a ghostwriter or the best
  ghostwriting services is to save you and your
  employees time. If you are not in the business of
  creating content, it isnt always easy to
  dedicate time to it. Many people find that when
  they try to write copy internally, they either
  deliver sub-standard work or its not produced as
  often as they would like.

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Using an outside service means you dont have to
block out time to do the writing. It also means
you dont have to use internal resources that are
essential elsewhere. You get back so much of your
time when you outsource this part of the job.
Time that you can use on business strategising,
growth, lead generation and more. 
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The Process of Finding One Is Relatively Simple
When You Decide to Hire a Ghostwriter

• The demand for content and written pieces of
  information has grown exponentially in the last
  few years. All companies are now expected to have
  a content marketing strategy in place. This is
  because customers and clients are doing tons of
  online research before making a purchase. To get
  discovered, you have to provide valuable
  information about your business and services
  online.
• This demand means a whole industry is now
  dedicated to content creation for companies and
  brands. One of these services is ghostwriting. A
  simple Google search will bring up a long list of
  companies to choose from. But, you need the right
  business and a suitable content writer. There are
  many ways to ensure that you choose the right
  content writer for your business.

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Always Check Their Credentials Before You Hire a
Ghostwriter

• Weve touched on this in previous posts, but
  reiteration is always good. Be sure to check the
  credentials of the person youre keen to hire for
  this particular service. A professional with a
  lot of experience will have the evidence to back
  it up. Ask for links to previous work and a few
  references before you make a decision.
• Also, check their website and social media pages.
  They will often link to work from there or they
  will have testimonials you can read through. If
  you cant find any, ask for some. If they are
  unwilling to share, consider it a red flag. While
  youre on their pages, take note of how they
  write. Do they make a lot of mistakes? Does their
  writing entertain you? Is their style something
  you like? Ask these questions as you look into
  them. 

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They Will Make You Look Good

• If you are still not seeing the benefit of a
  ghostwriter, remember that their job is to make
  your content look good. Professional writers have
  a way of taking your thoughts and ideas and
  phrasing them in a way that captivates the reader.

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You can, of course, dictate what you want the
piece to say or the message you want to convey. A
ghostwriter can take those notes and use them to
position you as a thought leader in your field.
They can also clean up any clumsy phrasing or
confusing sentences. 
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They Will Have SEO Knowledge

• Its probably not your job to know all the ins
  and outs of SEO. However, it is the job of
  someone who writes online content for a living. A
  ghostwriter can incorporate SEO techniques into
  the pieces that you need for your company to get
  found by search engines.
• A professional writer will be up-to-date on what
  SEO best practice is at all times. They will know
  which keywords apply to your business and the
  relevant subject matter. These are then used to 
  create copy for your business.

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You Can Bounce Ideas off Them

• Writers are creative by nature. They have ideas
  all the time, and when they get to know your
  business, they will most likely have ideas for
  stories and pieces. You could even bounce a few
  ideas off them.
• Having a fresh mind and a fresh set of eyes can
  do wonders for the creative juices. Set up a
  brainstorming session and come up with a few
  ideas for the next few weeks. You may be
  surprised at the ideas you and the ghostwriter
  come up with together.

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Dont Overlook a Writer if They Arent
Experienced in Your Particular Field

• Writers are often asked to write about topics
  that they are not familiar with. If you find a
  writer who isnt highly experienced in SaaS,
  technology or whatever your industry is, dont
  let this put you off.

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Any writer worth their salt will put in the
effort to do a lot of research beforehand. Not
only will they research your industry, but they
will do a deep dive into your business too. You
could assist them by giving them access to
background information that may help. Dont feel
discouraged if they arent too clued up at the
start. They will learn more as they research and
write for you. When you hire a ghostwriter, you
are essentially hiring someone who will be in
charge of your companys voice. Everything they
write and how they write it will reflect on your
company and brand. So, be sure to make an
informed decision. One misstep harms your
reputation, so you want the best in the business
when it comes to this service.
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THANKYOU!

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