Aparajitaa

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DIGITAL
MARKETING
Learn the best ways to use social media
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Digital Marketing Course

• WHAT WILL I LEARN?
• 1. Digital Marketing Basics
• 2. SEO (Search Engine Optimization)
• 3. SMO (Social Media Optimization)
• 4. PPC (Pay Per Click)
• 5. Reporting and Analysis Tools

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Digital Marketing

• Any marketing that uses electronic devices to
  convey promotional messaging and measure its
  impact. In practice, digital marketing typically
  refers to marketing campaigns that appear on a
  computer, phone, tablet, or other device. It can
  take many forms, including online video, display
  ads, and social media posts. Digital marketing is
  often compared to traditional marketing such as
  magazine ads, billboards, and direct mail. Oddly,
  television is usually lumped in with traditional
  marketing.

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SEO (Search Engine Optimization)

• SEO is a type of digital marketing that focuses
  specifically on driving a website higher in
  search results on sites such as Google, Yahoo,
  and Bing.
• Search engines are the most common vehicle in
  bringing organic (non-paid) traffic to a website,
  which makes SEO highly competitive a successful
  strategy can bring a business a high level of
  exposure.

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SMO (Social Media Optimization)

• Social media optimization (SMO) is the use of
  social media networks to manage and grow an
  organizations message and online presence.
• As a digital marketing strategy, social media
  optimization can be used to increase awareness of
  new products and services, connect with
  customers, and ameliorate potential damaging
  news.
• Various social media platforms can be used for
  digital marketing, including Facebook, Twitter,
  Instagram, Snapchat, YouTube, and Pinterest.

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PPC (Pay Per Click)

• PPC ( pay-per-click ), a model of internet
  marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  its a way of buying visits to your site, rather
  than attempting to earn those visits
  organically.
• Search engine advertising is one of the most
  popular forms of PPC. It allows advertisers to
  bid for ad placement in a search engine's
  sponsored links when someone searches on a
  keyword that is related to their business
  offering.

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Reporting and Analysis Tools

• Reporting Tool
• Digital Marketing Reporting? ?At its core,
  marketing reporting is the process of measuring
  progress, showing value, and identifying
  actionable steps to improve marketing
  performance.
• Analysis Tool
• Marketing analytics tools are software platforms
  that help marketers understand the health of
  their marketing campaigns. They may track a
  variety of key metrics including website traffic,
  page views, click through rates, or many others
  in order to inform a marketer of which efforts
  are working, which arent, and why.

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FOR FREE DEMO CLASS

• CALL US _at_
• 91 9611361147 / 91 9611303057

nidmindia_at_gmail.com
BTM, Bangalore