Digital Marketing Expert Certificate Program in Kolkata

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Pay per click(PPC)

• A digital marketing strategy

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What is digital marketing?
Digital marketing is the process through which
brands engage with their potential customers
online. This is essential for brands to promote
themselves, create brand awareness, and connect
with their customers.

• Most commonly used channels are as follows-
• Search engines
• Social media platforms
• Email
• Mobile applications
• Websites

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What is pay-per-click (PPC)?

• Pay per click(PPC) is a advertising model used by
  advertisers to place ads on advertisement
  platforms and pay the host of the platform when
  their ads are clicked.
• Target of suchs ad is to lead the users who
  clicks to the advertisers website, where users
  can search and complete valuable actions such as
  purchasing a product offered.

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Advantages of using a PPC

• PPC is easy and simple, it can generate traffic
  for your website quickly.
• You can easily measure your PPC campaign.
• You have full control over your campaigns like
  where the ads will be published and which
  audience will it reach.
• PPC are cost effective.

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Understanding the problems

• Disadvantages
• Spending to much on a PPC is worthless if you
  cant manage your campaigns properly.
• PPC is vulnerable to get junk traffic - sometimes
  your competitors will deliberately click on your
  ads to just increase your expenses.
• PPC campaigns are not always successful, be
  patient.

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Basic PPC strategies

• Set a budget for your upcoming campaign.
• Choose specific keywords for your ad campaign.
• Work on brand awareness.
• Product and brand consideration
• Create ad messages that are relevant and to the
  point.

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Professional digital marketing course

• Certification course in digital marketing from
  seekho.digital

• Seekho.digitals advanced Digital Marketing
  Course will provide you in depth knowledge of
  each and every branch of digital marketing.
• The course will first take you through the
  underlying principles of digital marketing.
• These online marketing short courses involves
  100 hours of contact learning and 50 hours of
  self paced learning, all spread over 3 months.

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Why choose seekho.digital
With us you will learn from industry experts and
get access to material developed by experienced
professionals. You will also get an opportunity
to get hands on training from 10 marketing tools
and earn 12 industry recognised certifications.

• Eligible students will also get placement
  assessment so that they can land their dream job!

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Phone Number 91 801 087 8620

Email info_at_seekho.digital

Website seekho.digital

• You contact us here at -