Why Video Content is Crucial to Your SEO Services

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Why Video Content is Crucial to Your SEO Services
By - https//www.roadsidedentalmarketing.com/blog/
second-largest-search-engine/
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• Search engine optimization, or SEO, requires a
  dedicated strategy in order to be successful. The
  factors that affect a website's rankings are
  numerous page speed, mobile responsiveness, the
  quality and number of backlinks, on-page keyword
  instances, just to name a few. You name it, it
  probably affects your sites rankings in one way
  or another. Since SEO is the backbone of organic
  search results, and thus, your entire organic web
  presence, its crucial to develop strategic
  services for each facet that it affects. One such
  facet is video content. The SEO value of video
  content both on and off a Utah businesss website
  is often overlooked, but these services should
  actually carry significant weight in your SEO
  strategy. Heres why

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• 1. Googles algorithm accounts for both the
  quality of onsite content, as well as its
  relevance to a users initial search terms.
  Google only wants to serve content that is
  informative, relevant, valuable, and easy to
  navigate. Video content helps provide a variety
  of media services on your site, which is valuable
  in the eyes of Google, but its pleasing to users
  as well since its interactive and it keeps them
  on the page longer. By increasing the amount of
  time users spend on your page, youre also
  reinforcing to Google that your content is worth
  users time and that it provides relevant
  information to their search terms.

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• 2. Did you know YouTube is actually the second
  largest search engine in the world? Coming in
  behind Google, YouTube services nearly 2 billion
  users a month. Web users are more likely to visit
  your site from YouTube videos than they are from
  any other type of content. Offsite video content
  is a significant driver of organic traffic back
  to your website, especially when your YouTube
  videos have optimized video descriptions and
  relevant keyword tags. This makes it easier for
  your video to be served to relevant users.

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• 3. Video helps with your backlink strategy. As
  previously mentioned, the number and quality of
  backlinks to your site is factored into your SEO
  rankings. Backlink creation services are crucial
  to a successful ranking strategy. By creating
  your own optimized video content that links to a
  relevant page on your site, youre boosting the
  number of backlinks to your domain. Not only are
  you increasing the number of backlinks, but the
  quality of these links is high as well since they
  come from video thats highly relevant and
  optimized to your services.

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• If video content, both on and off your website,
  has been missing from your SEO services, its
  time to update your game plan in order to secure
  those coveted top placings on Google. If you have
  questions on improving your SEO, or youre ready
  for some expert help in boosting your rankings
  and implementing a winning marketing strategy for
  your Utah business, the marketing team at i4
  Solutions in Utah has 20 years experience in
  achieving SEO success for businesses across
  industries with our services. Contact i4
  Solutions in Utah for all of your digital
  marketing needs.