Web Design Trends to Follow In 2021

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Web Design Trends to Follow In 2021
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High-Contrast Gradients

• People believed dead live longer! In the past,
  color gradients were frowned upon after an
  absolute oversaturation on the web. Today, they
  are becoming socially acceptable again. And
  whoever thinks it is about subtle gray gradients
  has cut. The gaudier the gradient, the better. On
  Gradient, you can let yourself be inspired. These
  new color gradients have a dynamic effect and the
  combinations of retro colors create an
  emotionality. These color gradients are usually
  combined with a sober, clean design. This
  combination is new. In the past, color gradients
  were celebrated and used with all possibilities.
  Today, they serve more as a contrast to the clean
  rest of the respective website for example in
  the header.
• But these color gradients do not only appear as
  CSS3 backgrounds. Color gradients with strong
  contrasts are also increasingly being used as
  icon colors and logo colors.

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Standard Layouts/Design Templates

• The web is becoming increasingly complex and
  fast-paced. Good web design has to adapt to all
  device sizes. This would involve a very high
  technical effort if you want to reinvent the
  wheel with every new web design project. There
  are templates and frameworks so that customers on
  a small budget can also afford a modern website.
  Simply put, these are ready-made code blocks from
  which the respective website is then put
  together. The consequence of this is that many
  websites look the same.
• On the other hand, there is now also learned user
  behavior. The navigation is mostly on the top
  right. The user knows that and can find his way
  around websites that are structured similarly.
  This increases user guidance. The user does not
  have to have much cognitive capacity for
  navigation and can, therefore, concentrate more
  on the content. If each website looks the same,
  the operation of the individual websites is the
  same. So, you see there are not only
  disadvantages of having a uniform look.
• The established layouts have prevailed because
  they work. However, this is only partially true.
  After all, the slider in the header is still
  standing even though there are already studies
  that prove that such sliders are ignored by the
  user.

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Home Slider / Hero Images

• You can see it again and again Slider in the
  header of the homepage. Unfortunately, the user
  ignores these sliders consistently. These sliders
  should actually build more emotionality.
  Meanwhile, header sliders are part of the
  standard repertoire of a website. No WordPress
  theme that cannot do without such a head slider.
• In general Sliders hardly pay attention to the
  second or third slide and if your slider or hero
  image looks too much like advertising, this
  element gets no attention from the user. The user
  cannot view everything on a website. What happens
  now is selective attention. The user focuses on
  the things that seem useful to him. A header
  slider without real content or a marketing hero
  image will get no attention from the user.

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Asymmetrical Layouts

• The oversaturation of the typical grid layout of
  websites created a counter-trend asymmetrical
  layouts. Technically speaking, these websites are
  of course based on a grid. The user can only see
  it at first glance. This web design trend was
  formerly state-of-the-art and actually only
  reserved for puristic companies or institutions
  (theaters, galleries, museums). In the meantime,
  this web design trend has become mainstream and
  there are also WordPress themes with asymmetrical
  layouts.
• This trend is probably not interesting for
  established and reputable companies. We
  personally have never been able to get excited
  about this trend. Falling out of the ordinary
  with all means this usually came at the expense
  of usability. And so, users are left alone with
  content and now have to fight through a confusing
  layout. Because The difficulty with such
  asymmetrical layouts is user guidance. Removing
  it from the grid certainly pays more attention to
  certain web elements and makes the layout
  interesting. On the other hand, with this raster
  lessens, you can quickly overdo it and the
  content will go under.

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Experimental Navigation

• In the meantime, navigation has prevailed at the
  top right. For the web designer, this means less
  leeway in the layout, but the user knows this
  conventional structure of the website/navigation.
  In this way, the user is guided optimally and
  does not have to look at how he can navigate
  every time he visits a website. However, some web
  designers are trying to reinvent the navigation
  wheel. The experimental navigation concept tries
  to be particularly innovative. And sometimes it
  works the user has to think inside the
  website. This creates a special level of
  interactivity.
• However, this experimental navigation is not
  suitable for every project. If it is a
  conventional information website that is intended
  to provide the user with information as simply as
  possible, experimental navigation may be a
  hindrance. Here, the user does not want to
  discover anything new, just to get information
  quickly. With innovative websites, the special
  form of navigation can involve the user in a
  special way. Then experimental navigation has
  advantages.

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Split-Screen Design

• A very nice web design trend is the split-screen
  design. The website is divided into two vertical
  areas. Sometimes it looks like a print magazine.
  The design of the two vertical halves is often
  different. Sometimes a page is used for
  navigation and sometimes a page is used for a
  full-frame image. This increases emotionality,
  but can only be used on websites with little
  content.
• Unfortunately, this design cannot be consistently
  drawn through on particularly small screens in
  most cases, the full-format image material is
  then omitted. The split-screen web design is very
  nice and offers unique user experiences,
  especially in connection with scroll telling or
  scroll effects.

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Videos

• Videos on the web are now standard. Hero Video
  Header, Youtube, and other services ensure that
  the user is provided with videos. And the users
  thankfully accept these videos. Nevertheless,
  these web design trends are further expanded in
  2021!
• Videos provide variety on your website and
  meanwhile, decision-makers also watch a video at
  least once a week. Explainers, employee portrait
  videos, branded storytelling clips, and mood
  videos are just a small extract from the various
  types of video on the web. The video is aimed at
  a very specific target group. This has no time
  for long texts and would rather watch a video to
  consume content.
• Google also prefers audio-visual content more and
  more and more videos are now displayed
  preferentially in the search results for some
  search queries.

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Minimalism

• What started as a flat design was soon to be
  pushed further and ended in minimalism. Apple
  demonstrated it the omission of unnecessary
  design elements and the use of white space as a
  design element. Some web designers have taken
  this style to the extreme and have completely
  abandoned colors and other design elements. What
  was left was some writing and a lot of white.
• The focus should be on the content and the design
  shouldnt distract from it. That sounds good in
  theory, but you should be careful because the
  user can be guided by color and design. If
  everything is minimalistic, it is also difficult
  to guide the user. Therefore (as with all web
  design trends) minimalism is good but should be
  used with sense and understanding.

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