Ducateducation

1
SEARCH ENGINE OPTIMIZATION
2
PRESENTATION OVERVIEW

• Search Engine Basics
• What is SEO
• What is SEO-ON PAGE OFFPAGE
• Advantages and Disadvantages

3
Search ENGINE OPTIMIZATION

• Search engine optimization (SEO) is the practice
  of getting targeted traffic to a website from a
  search engines organic rankings. Common tasks
  associated with SEO include creating high-quality
  content, optimizing content around specific
  keywords, and building backlinks.
• SEO best practices are a set of tasks designed to
  help improve a websites search engine rankings.
  Common search engine optimization best practices
  include on-site optimization, researching
  keywords, and building backlinks to a site.
• Search Engine Results Pages (also known as
  SERPs or SERP) are Googles response to a
  users search query. SERPs tend to include
  organic search results, paid Google Ads results,
  Featured Snippets, Knowledge Graphs and video
  results.
• Search engine positioning is a subset of search
  engine optimization that focuses on
  achieving higher rankings for specific pages (as
  opposed to working on sitewide technical
  SEO improvements or choosing keywords to optimize
  for).?
• On-page SEO is about building content to improve
  your rankings. This comes down to incorporating
  keywords into your pages and content, writing
  high-quality content regularly, making sure your
  metatags and titles are keyword-rich and
  well-written, among other factors.

4
What is SEO ON-PAGE OFF-PAGE

• On Page SEO On-page SEO is a technique that is
  used for optimizing individual web pages in order
  to rank higher and earn more relevant traffic in
  search engines. In search engine optimization,
  like google, yahoo, bing on-page optimization
  refers to a factor that has an effect on your
  website and web pages listing in the natural
  search results.
• Off Page SEO Off-page optimization refers to
  technique that can be used to improve the
  position of a website in a search engine results
  page(SERPS). Many people associate off-page SEO
  with link building but it is not only that. It is
  also used in promotion methods like blogging,
  website design, social bookmarking, etc..

5
on-page

• On page SEO includes providing good content, good
  keyword selection, putting keyword on correct
  places, giving appropriate title for every pages
  etc.
• In on page SEO we will analyze complete website.
• In on page SEO we will use internal linking.
• Technique which are used in on page SEO. Publish
  high-quality content.
• Optimize page titles and meta descriptions.
• Optimize page content.
• Headings and content formatting.
• SEO Images and other multimedia elements.
• Search Engine Optimization

6
OFF-PAGE

• Off page SEO includes link building, increasing
  link popularity, search engine, link exchange
  etc.
• In off page SEO we will promote the website.
• In off page SEO we will use direct linking.
• Technique which are used in off page SEO
  Influencer Outreach.
• Contribute as Guest Author.
• Social Media Engagement.
• Social Bookmarking Sites.
• Forum Submission.

7
ADVANTAGES DISADVANTAGES OF SEO

• LONG-TERM PLAY
• NO GUARANTEES
• COMPETITION

• HIGH ROI
• EXPAND YOUR REACH
• LASTING RESULTS

8

OUR SOCIAL MEDIA
9
(No Transcript)