Understanding Social Media ROI in B2B Marketing

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Understanding Social Media ROI in B2B Marketing
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What Is Social Media ROI?
Just like overall business ROI (return on
investment), social media ROI has the same basic
formula- Social Media ROI (Social Media Gain
/ Social Media Cost) x 100 Social Media Cost
This variable describes the amount you have
invested in your social media campaigns. It
includes planning, creating, developing, and
promoting your content. Social Media Gain It
represents how much you have earned from your
social media marketing efforts. However, it can
be subjective depending upon your marketing and
organizational goals.
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How to Measure Social Media ROI
Clicks Interactions Share of voice
Focusing on KPIs and Metrics
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How to Measure Social Media ROI
Before you start working on improving your social
media ROI, its imperative to build a foundation
around parameters that are beneficial for your
business. A high-performing post or campaign for
one business may not work for another. This is
why it is important to track data from social
media and other marketing channels to build some
baseline data. Hence, by benchmarking your B2B
social media data over a certain time period,
you can determine whats working for a campaign
and making more impact than others.
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Conclusion

• While there are many ways to measure social media
  ROI and evaluate what works best for your B2B
  business, the methods mentioned in this b log are
  simple and easy to implement.
• Confused over which will be the right automation
  platform for your business and how you can have a
  competitive edge over your competitors using it?
  Try out our professional growth marketing
  services that our experts deliver aiming to
  build a robust B2B social
• media strategy for your business.

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Contact us
Phone Number
1 425 389 6118
Email Address
For questions or comments
info_at_growthnatives.com
Website www.growthnatives.com
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Thank You
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