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Bulk e-mail Marketing
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What is e-mail marketing
Email Marketing refers to the act of sending
commercial messages to a group of potential
customers via email. In other words, email sent
to the customers can be called email-
marketing. These emails may consist of
advertisements, offers, ebooks, solicit sales,
etc. anything that helps the business as well as
the company.
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Benefits of Email Marketing
Cost Effective Unmatched and Unrivalled Return
on Investment Increase Brand Awareness Demograph
ic Segmentation Reach the Global audience Boost
Sales of the company Ease of Sharing
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Email has an ability many channels don't
creating valuable, personal touchesat scale.
David Newman
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There are also a lot of facts to back up the
benefits of Email Marketing.
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MARKETING WEEKLY-
73 of marketers said that email marketing is
the number one digital marketing platform for
ROI.
Most Insightful Email Marketing Stats and
Facts
ADOBE- As many as 58 of millennials claim
that they prefer to be contacted via
email. STATISTICALLY- Gmail claims that it has
more than 1 billion active users around the
world. MAILIGEN- 89 of the marketers agree that
email is their primary lead generation channel.
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BLUE KANGAROO STUDY-
7 out of 10 people say that they have made use of
the vouchers given to them via email marketing
in the last week. LITMUS- 82 of the consumers
check and open the emails sent to them by a
company. EXPERIAN- Every 1 spent on email
marketing yields 44.25 return on
investment. Email convert 3 times more than
social media.
Most Insightful Email Marketing Stats and
Facts
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Identify your Target Audience
The first and foremost step to create an
effective email campaign is to get a hold of
your target audience. Once you get a grasp of
who are your readers and what all they want it
becomes very easy to craft an email campaign
that gets them excited to read.
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Determine the content of your email

• Email marketing is all about expectations which
  you will set as per your standards. It is up to
  you whether you meet your customers
  expectations or not and all of this
• narrows down to great content. It is
  the deciding factor for the success
  of your campaign

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TREAT YOUR READERS AS VIPS-
Value the permission of entering the inbox that
your readers have given you. They should be the
first ones to know about any of the new
products, sales, and any new ventures being
initiated by you.

• Tips and tricks to create and gather great
  content

• GIVE IT SOME OOMPH-
• Nobody wants a dull and boring content to read
  even if it is sitting ideally in their
• inbox. Either it will get deleted or spammed.
  So, inject some oomph factor to your content by
  giving it some personality of its own.
  Preferably different from that of others. Write
  as if you are talking personally to your reader.

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ADDRESS IT TO YOUR READER-
Without happy and loyal customers a company
cannot benefit so address the content to the
wants of your reader. Make it as useful as you
can. Make sure your content benefits your
customer and give it something that he never had
before in the form of some facts, information,
or any other detail that addresses their needs
and wants. GIVE IT SOME OOMPH- Well this is
probably the most overlooked rule. Long is not
always better and especially not in the case of
a newsletter.

• Tips and tricks to create and gather great
  content

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Determine the time, frequency, and the duration
of your newsletter
Not all newsletters are sent out daily or even
weekly. Some do, some dont. It all depends on
the content and its usefulness. Feel free to
skip a day or two if you think that is what is
correct. Ultimately, it is all up to you to
decide when to send the newsletter.
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Create a Timeline
This step may not be that important but if you
want your email marketing strategy to work then
it cannot be ignored. Create a timeline with all
the important dates and events so that your team
doesnt miss any. Consider it as a prerequisite
to achieving success. Having a proper timeline
will ensure smooth functioning in all the levels
whether they include writers, designers or
managers as they will have a deadline
to work for.
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Thank YOU
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