ARUBA

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CONTENT MARKETING is a strategic marketing
approach focused on creating and distributing
valuable, relevant and consistent content to
attract and retain a clearly defined audience,
ultimately to drive profitable customer
action. Content marketing starts with identifying
the customers needs, it requires continuous
delivery of large amount of content, with a best
strategy. After the information of customers
need, it can be presented in a blogs, video,
news, e-books, photos, articles, infographics,
etc. Content marketing is the creation and
distribution of Digital Marketing with the goal
of increasing of visitors, awareness of brand
and improvement of ranking in search
engine. BENEFITS OF CONTENT MARKETING There are
nearly infinite benefits to employing a content
marketing strategy. BRIEF HISTORY OF CONTENT
MARKETING If you take a broad view of the term,
Benjamin Franklins publication of poor
Richards Almanack in 1732 is commonly created
with being the first example of content marketing.
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• TYPES OF CONTENT
• There are three types of content marketing-
• IMAGE
• VIDEO
• TEXT
• HOW CONTENT MARKETING RELATES TO TRADITIONAL
  MARKETING
• Traditional marketing refers to older, more
  conventional tactics used both in the past and
  even today.
• DIRECT MAIL
• PRINT ADVERTISING
• RADIO or TV
• TELEMARKETING
• OUTDOOR SALES
• CONTENT MARKETING
• Here are 7 content marketing examples-
• BLOG POSTS
• CASE STUDIES

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1-BLOGS POST Web log, that is published and used
by an organization, corporation, etc. to reach
its organizational goals. The advantage of blogs
is that posts and comments are easy to reach and
follow due to centralized hosting and generally
structured conversation threads. 2- CASE
STUDIES Case studies help to describe the real
issue, which customer actually have with your
product and help you to solve the issue of
customer, it is also a type of challenge but this
solving of issue help to increase your huge
number of converting customers.
3- INFOGRAPHICS a package of information, and easy
to
Infographics are understand. People love infograph
ics because its look
attractive and grab the mind of visitor easily
but you should have to take care about your
design, content and color, by these things
people love to read infographics. 4- EXPLAINER
VIDEOS Explainer videos help your marketing
effort by explaining the benefits of your
product or services. It helps to give the details
of your product or a service.
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5- TESTIMONIALS Testimonials can give trusted
customers, they praise your product and shows to
other customer that this company has good
product, showing quotes and photos from taking to
the real users and showing on their website. 6-
WEBINARS Webinars are just like seminars, but it
held on online platform thats why, it is called
webinars. In this your targets are your
audience. They can be held Live or Recorded
according to your prospects. In this webinars
you can promote your products and give details
and quality about your products. 7-
USER-GENERATED CONTENT USER-GENERATED CONTENT,
this word shows its meaning through its sound,
that a content created by people outside your
organization. In this we can get or engage to our
real hero, who content is unique and cost
effective.
WRITTEN BY, ARUBA KALAM