Accelerate SMB growth with Salesforce Pardot

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Accelerate SMB growth with Salesforce Pardot
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INTRODUCTION
Pardot is the most trusted SaaS tool for B2B
marketing automation. It is developed to help
users crack the toughest marketing segment, B2B,
which involves a complex sales funnel.
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Generate more and more leads to quickly move them
through the pipeline.
Make the data-driven decision, rather than the
guesswork.
Engage buyers with a personalized and dynamic
campaign.
Capture the real marketing ROT, from click to
close.
Build or strengthen your account-based marketing
strategy.
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HOW SMALL BUSINESSES ARE POWERING GROWTH WITH
MARKETING AUTOMATION?

• 50 increase in marketing productivity
• 300 increase in marketing-qualified leads
• 394 growth in sales opportunities
• Reduction in sales cycle length of 25

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"By improving the number of qualified leads, the
number of opportunities, and closing more at the
end of the day, we were easily able to justify
the ROI on the investment in Salesforce."
Tracy Meetre, Sunsets Vice President of Sales
and Marketing
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