A Beginner's Guide To Tiktok - PowerPoint PPT Presentation

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A Beginner's Guide To Tiktok

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Updated: 7 July 2021
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Title: A Beginner's Guide To Tiktok


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A Beginners Guide to Tiktok
  • Tiktok has grown to be the 9th largest social
    media platform in the world. The generation
    mostly using Tiktok is Gen-Z and younger. For
    older generations, it may seem like something we
    want to avoid, but it has been vital in reaching
    this audience, plus get your product and services
    in front of eyes outside your community.

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What is Tiktok?
  • Tiktok involves creating short video content.
    Videos range from 15-60 seconds. You can use
    your own sound and audio or layer over available
    audio through the app. Gen-Zers are the largest
    generation utilizing the app, so if your market
    is there, you need to be there, too.

4
Content Creation Tips
  • Content creation for Tiktok is really all about
    getting your message into 15-60 seconds. Thats
    not a lot of time! You may be wondering how you
    can benefit from this kind of short, easily
    digestible content. Theres also a formula to
    help you get your business in front of more eyes.

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Use a Trending Topic
  • The easiest and fastest way to get people to see
    your business is to make a video that is using a
    current trend, whether its a challenge or a
    sound used in videos. If you do this, it
    guarantees more people will see your video then
    something that was completely unique. Once you
    grab followers with this tactic, they will look
    at your own unique content on Tiktok.
  • An example of a current trend is the Buss It
    Challenge. People will appear in their everyday
    clothing and then transform into their
    workselves. Are you not a performer? No
    problem! Use the trend to transform your product
    into the fabulous piece that it is. You can use
    someone standing next to your product or having
    trouble without it, and then transform them into
    happy customers utilizing your product or service!

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The Hashtag Rule
  • As with all social media platforms that utilize
    hashtags, Tiktok is no different. First, you
    dont have a lot of room to write something like
    Instagram. We recommend writing a one line
    description with 5-8 hashtags. If you are using
    a trending challenge, include the specific
    hashtag for that challenge. You would also use
    the same method to find the right hashtags for
    your industry.

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