REASONS RESTAURANTS SHOULD SWITCH TO A DIGITAL MENU

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4 REASONS RESTAURANTS SHOULD SWITCH TO A DIGITAL
MENU
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The outbreak of COVID-19 has left a significant
impact over many businesses across all sectors,
and restaurants are no different. As restaurants
across the country plan to gradually resume their
dine-in operations, the key objective is to
minimise the number of touchpoints across your
premises to ensure highest hygiene and safety
standards.
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Restaurants and FB services have been leveraging
digital technology over the years to streamline
their operations, so there is no point in keeping
menus one of the most important parts of
dining experience untouched from a digital
update, especially now that we are in the middle
of a pandemic and aiming to reduce hand-to-hand
contact.
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The shift from traditional menu cards to digital
menus has already been in motion well before the
pandemic, but it has gained more attention over
the last year in light of health and safety
concerns surrounding COVID-19 pandemic. Not only
does moving away from physical copies of menus
make sense in the current situation, but adopting
a digital menu can benefit your restaurant
business in more ways than you thought.
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Listed below are some reasons why digital menus
have an uppers hand over traditional menus and
how this shift can help your business.
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• CONTACTLESS OPERATION

With a digital menu in place, guests can have a
look into all the food items and beverages
available, on their own mobile devices by
scanning a QR Code on their table only. The
reduced contact between the staff and customers,
and any shared surfaces, gives customers peace of
mind around health and safety concerns that will
likely stick around for some time even after the
pandemic.
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• EASY MENU UPDATES

When your digital menu is integrated with the POS
systems across your restaurant floor, you dont
have to worry about reprinting menus every time
you need to make the slightest change. The staff
can easily and quickly update a digital menu to
reflect last-minute changes in real-time this
means reduced chances of disappointing customers
by telling you are out of an item after they have
already placed their order.
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• HIGHER EFFICIENCY

Allowing customers to view the menu and place
orders digitally help reduce manual effort while
freeing up the time involved in taking orders
from each table and minimising the back-and-forth
between waiters and customers. When orders get
transferred to the kitchen directly from
customers without manual intervention, you can
turn tables quicker and serve more people in a
day.
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• ENHANCED CUSTOMER EXPERIENCE

With clear HD photos displayed across the food
items, a digital menu is more appealing to the
eyes than a hard copy of traditional menu. If
thats not enough to encourage guests for impulse
ordering, know that a digital restaurant menu can
also be designed to suggest food items to
customers similar or relevant to what they have
been browsing. Even better, you can display most
popular dishes and best selling items for that
week, inducing your customers to increase their
order value.
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