TIPS TO OPTIMIZE YOUR WEBSITE FOR VOICE SEARCH

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5 Tips to Optimize Your Website for Voice Search
acodez.in/voice-search-optimization-tips/
May 27, 2021
Theres a new trend in town an incredible rise
in Voice Search SEO and this calls for
everyone to take their time and learn about it.
This new technology is growing so rapidly thanks
to its outstanding capabilities. Today, research
shows that one out of two smartphone users is
using v oice search t echnology daily. Also,
close to three-quarters of users owning
voice-activated speaker devices boast of their
gadgets often being used daily. Certainly, voice
technology is receiving an adorable reception due
to numerous reasons. One, as a matter of
convenience people would like to get quick
answers without typing on the keyboard/keypad.
Secondly, voice technology is surely faster
compared with typing. Thirdly, voice technology
is an ideal method for on-the-go mobile searches,
and consequently, the mobile application is up.
Lastly, there is a surge in the application of
smart speakers, and voice technology happens to
be the interface between users and these
gadgets. These trends altogether portray a
future where we would be talking to all our
devices more than we are supposed to type on
them if we are still allowed/enabled to type on
them. Table of Contents
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W hats Voice search and how is it important? O
btain featured snippet I ncreasing your mobile
interaction and improving site speed. C reating
conversational content F ocusing on local
searches U sing long-tail keyword search C
onclusion Whats Voice search and how is it
important?
It can be explained as a technique/technology
that enables us to utter commands to get
information/data on the web and search
engines. Technology giants such as Apple Inc.,
Microsoft, and Amazon have built voice
technologies that allow users to access
information on the internet. But some
people would be worried to know how these firms
decide the kind of information accurately and
precisely answers the questions asked. To
respond to this, take Google as an example ever
since the infamous Hummingbird Update, the
company strives on ranking relevant data to all
the searches made with utmost intensity. But
what does it concern voice search? When a person
asks a particular question, the most relevant
article that answers the question in the best way
is sent to them. This new technology is useful
as more voice-search-enabled devices are coming
up, and consumers are to use them more often.
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Technology leaders are reacting accordingly to
answer the most probable needs. So, how do we
commence? How do we optimize websites for voice
search? This can be done in several
ways Obtain featured snippet
Source b acklinko.com Often, featured snippets
represent one among the most sought texts on
Googles SERPs search engine results pages. And
whats the truth about that? In the real sense,
featured snippets do not only secure position 0
but also offer answers to the search query in
the most appropriate manner. Recall that an
average voice search question has around 2 9
words in length. To get the most convenient
featured snippet, offer the right answer to the
voice query from the audience, including the key
details, and keep it short. Begin by responding
to their search query and execute it before the
fold on the page you want to rank, most probably
in paragraph one. For instance, looking into
examples of queries whats the highest building
on earth? Looking at the results of the voice
search, youll see that the list of the tallest
buildings pops up and you will be listed with
these items. Diving into a similar search from
your smartphone, tablet, or PC, the same line
carries the featured snippet in position 0. On
that particular page, the particular items
(buildings like Burj Khalifa, Shanghai Tower,
KXJB-TV Tower, and the like) are placed before
the fold and structured in a manner that Google
just retrieves the essential information when a
selection is made on any of them.
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Thus the line ranks in the first position on
voice search as well as in the featured snippet
for both PCs and handsets. Ideally, this assists
in increasing the traffic to web pages and
sounds good. Increasing your mobile interaction
and improving site speed.
Source t hinkwithgoogle.com In the past years,
Google has been indexing its websites to become
mobile-first optimized. What this means is that
websites are indexed based upon their mobile
versions (how they appear when viewed on a
smartphone, tablet, or any other handset). The
reason behind it is that the majority of voice
searches are performed on mobile devices, and
this is where much effort of the optimization
should be focused. Ideally, Google understands
whether or not a particular website is deemed
mobile-friendly and from here its ranked. Its
therefore simple to decipher if a website has
been optimized through Google Search Console,
an examination of your website to determine if
its accomplished or whether it requires some
improvement is executed. For instance, you might
be having JavaScript problems that slow down your
interaction with the website or your page might
be having loading problems rendering it mobile-
unfriendly. In such a case, Google Search Console
diagnoses the issue and its location. The speed
of the site is proportional to the optimization
of your device. Lets review an example of a
real-life situation. Youre busy with your tasks
in your workplace or the house and you are
performing voice search on your smartphone and
unfortunately, the web page is loading too
slowly.
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Will you wait for the page to load or you are
going to find another option? By i mproving t he
speed of your site, a better and quality user
experience is created and your consumers feel
appreciated. Moreover, this signals Google that
youre surfing on a user-friendly web page.
Ultimately, your ranking will be elevated and
your web page will earn high chances of receiving
the envied featured snippet. Creating
conversational content
When you are using voice search, certainly you
tend to utter more conversational content than
when typing on the keyboard. Recall about it you
do not say the same words as you would
communicate online. For instance, when searching
for the most expensive cars on PC (using the
keyboard), youll just type the most expensive
cars. While using voice search, it becomes a
bit different as your choice of words appears to
be more conversational like what are the most
expensive cars? And the searches produce
diverse results. The majority of voice searches
constitute long-tailed keywords, implying that
they contain more particulars to what users are
looking for. With the creation of conversational
content focusing on these keywords, you stand a
better chance of getting to the targeted
consumers and attracting substantive traffic to
your site. Focusing on local searches
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Its been found that a large portion of internet
users apply voice search to interact with local
businesses websites. Also, close to half of
searches performed on Google are absolute
through voice search. The upward trend exhibits
that the local businesses are going to benefit
exceedingly from voice search technologies.
Optimizing your website for popular local
searches will earn you an edge over your
rivals. Using long-tail keyword search
Example from Answer the Public Tool
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As above-mentioned, long-tailed keywords play
very well in voice search in gaining a bigger
market share of the featured snippet as well as
showing up in the prime time spots of
Google. The long-tailed keywords encounter light
competition while having low search volume. They
are more of specific searches and have been
portrayed to be question-founded queries. It
implies that only a few web pages target these
particular and only a handful of users search
for them. Sneh Ratna Choudhary, B eaconstacs
Content Marketing Manager says Long-tail
keywords are usually high-intent keywords with
low search volumes that potential customers use
when in the consideration and decision making
stage of the funnel. Targeting these keywords is
a sure-fire way of improving conversion rates and
acquiring engaged leads from your target
market. Optimizing long-tail keyword content
pieces for voice search can be doubly
effective. Nevertheless, a better and quicker
method of finding the questions queried by users
is by applying the Answer the Public tool.
What the Answer the Public tool does is to take
the topic of interest and generate an array of
questions associated with it. Once the list of
questions is pulled, the user can easily plug
them into the research tool like SEMrush,
Ahrefs, et al. Thus, Answer The Public can be
used to generate more t raffic too. The keyword
research tool assists the user in generating
search volume, keyword difficulty as well as
numerous ranking metrics. The long-tail keywords
have conversational intent. By producing a huge
volume of such keywords, youre strategizing and
creating substantive content that has a higher
ranking and meeting the audience in their right
spots. Also, depending on the type of business
youre pursuing, the type of content youre
creating will vary. Nonetheless, if you arent
sure the kind of content to prepare, consider
using Google. It is a free and easy keyword
research enabler. From here (on Google), you can
see diverse views from various people and their
perceptions and how/why its useful to them. By
conducting some small audits about what Google
considers important on the relevant content, its
easy to determine what type is ideal for
you. alsoRead M ajor web development technology
stacks
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Conclusion Concluding, as the world of artificial
intelligence is becoming more advanced, the
capability of voice search in upgrading the
marketing arena is as well growing. Now voice
search is here with us and we must use it
appropriately to earn the best results, you will
need to recall the following as you commence your
new journey on Voice search first, talk like
youre conversing with a friend whereas its your
device youre talking to. Secondly, Google,
thirdly, apply keywords around the H1 tags,
fourth, use schema, and lastly, know trigger
words. Moving in that direction, voice search
will drastically impact your SEO experience.