How does an eCommerce site search engine contribute to your boosting conversions?

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When you look at your eCommerce site and think
about improvising the features, as compared to
other features, this one gets passed over to
those things that you will soon improve. Site
search has never been on anyones priorities like
landing pages and personalized emails, which is
alright but understanding the importance and
using it in your business can assure you
significant growth. This can boost your
conversion rates, as well as contribute to the
shopper's experience hence giving you happy
shoppers! These buyers come back and order again
and again along with it they share their positive
experiences with their peers.
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So, heres how you can improve your eCommerce
search fillers and get returns!

• Focus on the Search Bar

It is the start of any customer's shopping
journey. You must draw your customer's interest
the moment they visit your site. It is often
neglected by a lot of eCommerce site owners which
is like a missing puzzle piece of your
conversions. One method of making it stand out
from the rest of your website is by
differentiating it with a color. Another way is
when you put in the text Enter Keyword inside
the box then it lets the visitor know what they
are expected to do. Top it all off with a tab or
a button that reads find or read and include
any kind of indication motion and boom! You are
off to a great start.
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• Filtering the Results Page

This page of search results is the heart of your
entire eCommerce site, it decides whether the
customer chooses to stay or leave. And with a
good eCommerce site search engine, you can
customize it however you like. It depends on what
your targeted audience is searching for. Let's
take a clothing site for example the buyer can
type in the word red and get a wide range of
products, which you then can sort further by
size, price, popularity, article of clothing,
etc. Shoppers can refine their items based on if
they are the new arrivals or the ones that are on
sale.
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• Handling Long Tail Semantic Searches

A long-tail semantic search will help your search
engine to narrow down the results by
understanding the intent behind a buyers search.
For example, when someone searches for round
neck men black tee size XL it is more likely to
convert than someone just searching men tees.
According to a study in retail integration
online, sites that inculcate a semantic-based
search engine have only a 2 rate of shopping
cart abandonment as compared to a 40 on sites
which has plain text search.
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• Verdict

Remember that you should not push your customers
into a tunnel of limited search results. Allow
them to check, uncheck, refine and clear their
results for a better and hence, higher-converting
search. As of now, there are only a handful of
semantic search suppliers that license their
technology to eCommerce site owners. However,
with users increasing demand from their search
engine results, it has become obvious to see that
the smarter search will easily hold the top
position as a conversion booster!
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Thank You
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