Why Create Your Own Ecommerce Website?

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Why Create Your Own Ecommerce Website?
To start with, its important to
acknowledge just how revolutionary Amazon
and eBay have been for Ecommerce businesses
worldwide. These simple, straight to the
point selling formats have almost unbelievable
web traffic statistics . Amazon has 214.8
million visitors a month, while Wal-Mart has
138.3 million. This has allowed online
merchants to buy and sell without spending
time and money creating their own site.
Despite this, the advantages of setting
up their very own website design for
all of their various commercial actions
are numerous and innovative. Therefore, it
should always be an option to be intensely
considered for online retailers.
Save money and make money
The first, and most appealing, benefit
of trading through your own website
is the increase in profit. Creating your own
online store will result in the removal of the
various standard ecommerce platform
commissions Amazon takes. As payment for
using their services, Amazon take a cut of the
profit taken per item sold, usually around 15.
This may not seem like a figure that
would severely damage a businesss profits.
Yet, over time a big loss can build up
through the money given to Amazon and eBay.
This money could be reinvested into your
company to help expand and grow.
Furthermore, by having your own website, you
open the door to new and effective ways
of income, through adverts displayed on your
page. Overall, although a website may be
costly to set up at first, it will swiftly begin
to start paying for itself.
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Expand your brand
A second reason for an online merchant to
create their own website would be to boost
brands identity. Most people who shop on
Amazon think that they are buying a product
from Amazon even though its your products that
they are buying. This allows zero brand equity as
Amazon is getting the credit for the quality of
your products.
Although you are still technically
getting appropriate financial rewards for
these products, you are losing out on
building up a loyal customer base, who may
come to almost worship your brand, making
sales much easier to come by. Through
making the majority of your transactions on
your own website, which will have your
brand identity pasted throughout it, youre
creating the link for your consumers
between the product they enjoy and the
company that provides it. This will build
up your brand identity into one that will not
just attract new customers, but retain them for
years to come.
Get a better understanding of your customers
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By selling through Amazon, you lose the ability
to retain the various important consumer data,
which would help you gain a better
demographic understanding and allow you to
ensure your products are tailor made to
your target markets various needs and
wants. By selling through Amazon and eBay
you dont even have access to your own
customer list, but with your own branded site
you have a detailed database of every single
person who has ever purchased from you
which allows you know details such as
exactly what they bought and how much
they spent. Your customers personal
details (name, address, email etc.) can
also be obtained, which will allow you
to create exclusive promotions for all
customers who purchased a specific product
and alert them of an upcoming sale or
special events. Consequently, the consumer
information your own website will give you
access to will prove essential in ensuring that
all company activities are relevant to what your
customer desires, resulting in an increased sales
rate.
Worried about the complexity of creating
your own Ecommerce store?
Avert such web design concerns by taking
Woo Commerce into consideration. 42 of all
the online stores are running Woo Commerce
on their site as it is such an effective
way of creating and maintaining an online
marketplace. We here at One Patch have the
expertise and experience to ensure that you
get all the guidance needed to ensure your
Ecommerce platform is as powerful yet
practical as possible. In conclusion, there
are far too many benefits of having a commercial
website to just stick to an established Amazon
or eBay selling route. These benefits
range from financial to branding, to
general publicity, all of which will help
to make your business and brand more
successful and influential in the online market
place.
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hello_at_onepatch.co.uk