Integrating SEO and Content Marketing

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Integrating SEO and Content Marketing
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• Today, if a business wants to rank high in
  organic search results, it will have to rely on
  effective and seamless SEO and content marketing
  integration strategies. You will need to generate
  a visually-appealing, credible, in-depth piece of
  content that is relevant to your target audience
  and equally clear and authoritative to Googles
  bots. Here are the three tenets of successful
  content marketing and SEO integration

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• Relevance
• Structure
• Authority
• If you can establish all three and generate
  high-quality, optimized content, you can expect
  to rank high in search engine result pages
  (SERPS). Lets explore how to successfully
  integrate SEO and content marketing!

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4 Ways for Effective SEO and Content Marketing
Integration
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• Structure Your Content around Relevant Keywords
  and Users Search Intent
• When it comes to ranking high on Google search
  pages, you need to focus on clarity and
  structure. Each content page you have on your
  website should cover one topic. Think of your
  pages as a Wikipedia entry that covers a topic
  in-depth to satisfy the users search intent.
  Then, optimize your pages for one keyword cluster
  that contains one primary and multiple secondary
  keywords for comprehensive SEO and content
  marketing integration. The process of keyword
  research will help you determine relevant topics
  to target your audience. You can use online SEO
  tools to find related keywords, synonyms, and
  variations to use in your content. Research
  monthly search traffic for each keyword to gauge
  your target audiences interest in your chosen
  keywords.

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2. Avoid Keyword Cannibalization For each unique
keyword and topic, create one specific page only,
instead of covering it in multiple pages. If you
want to improve your chances of ranking high in
SERPs, focus on updating your existing webpages.
If you create new pages revolving around the same
keyword, you will have to compete with yourself
for the top ranking while already competing with
other websites. This phenomenon is known as
keyword cannibalization, and it can truly hurt
your SEO efforts. Similarly, if you already have
several pages covering the same idea, consolidate
them into one valuable webpage with high-quality
links and credible information. Create new posts
only on topics that you have yet to cover.
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3. Review the First Page of Google Before
writing your content, thoroughly review the
content that Google displays on its first page
for your chosen keyword. Typically, you will find
research-based articles, listicles, visuals,
videos, news, and transactional content on the
first page. Go through the content and try to
gauge the type of headlines, keywords, and
subtopics covered in it. Also, keep an eye on the
length of the content pieces. You can use
effective tools and algorithms to do that. By
doing this research, you can create competitive
content that offers your target audience
everything they are looking for.
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4. Design the Mobile Version First For effective
SEO and content marketing integration, you need
to ensure that Googles algorithm finds your
content easy to read. Incorporate your main
keyword in your URL, main heading, meta title,
and first paragraph. It not only helps Google
understand your content better but also helps the
user find your webpage. Additionally, optimize
your images to win a visual search result page.
If you want your content to succeed in organic
search, follow the aforementioned steps to
generate optimized content. If you want content
marketing and SEO services, get in touch with
Marketing Tiki today. We will help you bring
qualified, sustained organic traffic to your
website!
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THANK YOU
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