Online Courses and Certificates of Digital Marketing

1
Online Courses and Certificates of Digital
Marketing
This course provides learners the in-depth
knowledge about the digital marketing, by
explaining importance of digital marketing
in todays world and how it affects
businesses, how digital marketing changes the way
of marketing around the globe. This course is
fruitful for the learners who start at Digital
Marketing and dont know what it is? The course
describes digital marketing origin, purpose and
its usage with its advantages. As marketing for
businesses can be done along many years but the
new change is digital marketing. From 20th
century when technology usage increases and
internet is common among people then the
concept of digital marketing came. In
todays world digital marketing is popular term
around the globe and many businesses take
advantages through digital marketing. Online
Course is beneficial to promote every business
and is very famous now-a-days so a person who has
knowledge about digital marketing can earn place
in market. This course design in such a way that
a person knows history of digital marketing and
also know how he must be able to do digital
marketing. What basics he should know about
digital marketing and how digital marketing
affects ones business and in which ways it
could be beneficial for any business. Course
Outline Chapter 1) Situating Digital in
Marketing Introduction What is digital? The word
Digital Understanding marketing Understanding
digital marketing Digital marketing Digital
tools enabled
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Crowd sourcing Crowd funding Micro tasking
Digital audiences Segmenting and customising
messages Measurability The TCEO model
Think Create Engage Optimize Chapter 2) Digital
Marketing Strategy What is Digital Marketing?
Business and brand strategy Strategy for brand
operates Understanding the environment
Understanding the business Understanding
customers Understanding competitors The building
blocks of marketing strategy Porters Five Forces
analysis SWOT analysis Crafting a digital
marketing strategy Context
Value exchange
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Objectives Objectives need to be SMART
Specific Measurable Attainable Realistic
Time-bound Tactics Tactics and evaluation Ongoing
optimization Chapter 3) Strategic Thinking Need a
digital marketing strategy Why? Your business
and digital marketing Digital marketing yes or
no Demographic of internet users Defining your
digital marketing strategy Laying strong digital
foundations Know your business Know the
competition Know your customers Know what you
want to achieve Know how youre doing
Understanding the digital consumer The digital
consumer revealed Making the web their own
I dont know you and you dont know me
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Key traits of the online consumer Using
influencers to help spread the word
Influencers Mind the Ps Product Price Promotion
Your website Search engine optimization
(SEO) Pay-per-click search advertising (PPC)
Affiliate marketing and strategic partnerships
Online public relations Social networking E-mail
marketing Customer relationship management
Place Eyes on the prize Tracking accountability
Bringing it all together Chapter 4) the Changing
Face of Advertising Advertising Advertising
through the ages History Technological
advancement
The Technology behind Digital Marketing
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The first global communications network the
highway of thought Early networks Youve got
mail From ARPANET to internet Making connections
birth of the web The wild wide web a new
frontier Peoples Importance A huge and growing
market Introducing Consumer 2.0 Adoption of
Technology Interconnectivity Technology is
levelling the information playing field Relevance
filtering is increasing Niche aggregation is
growing Micropublishing of personal content is
blossoming Rise of the presume On demand any
time, any place, anywhere Market Transformation
Effects Chapter 5) Your Window to the Digital
World Your website the hub of your digital
marketing world A conversion engine for
traffic Building an effective website The main
steps of building your website Planning
Design
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Development Testing Deployment Know why youre
building a website Know who your website is
for Build usability and accessibility into your
website design Usability Accessibility Words make
your website tick Know your competition The
online marketers Holy Grail Why is search engine
optimization so important? Make your site easy to
crawl Content the most important thing on your
site Tools for online monitoring How to do
Digital Marketing Optimizing Search Engine
Results Creating Marketing Content Advertising on
Social Media Marketing through Email Using Pay
per Click Advertising Article Source -
https//virtuouslearningcertificate.medium.com/onl
ine -courses- and-certificates-of-digital-marketin
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