How to Do Social Media Promotion

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• How to do Social Media Promotion

Parsh Digital Service LLP
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Introduction
Blog, Article, Livejournal, Facebook, Twitter
these are social networks Sites, in one way or
another suitable for creating an information
flow, to which, like bees to honey,
subscribers-friends-visitors will arrive, who
will become that social group of potential
consumers of services or product of your company.
This is the essence of social marketing.
Previously, these were thematic forums, they
remained, but there, practically, all niches are
already occupied, so social marketing is now most
relevant in social networks.
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Basic Principles
Create an information flow (blog, Facebook page,
Twitter account) Collect consumers of this
information flow (customers and potential
customers) Maintain information flow (new
messages) The product or services of your company
inextricably permeate this information flow
(general topics of technology, discussion of real
solutions) PROFIT (customer flow or understanding
how, where, when, and to whom to sell a product
or service)
The basic principles
of SMM or social marketing are as follows
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In the future, I will use the social network and
Twitter and blog in the same way this is the
social network where you promote your company
(or are going to promote).
Basic Principle
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Some ideas that are used in social marketing
Simple, nevertheless, one of the main
messages write on a social network a post not so
much about your company or a new product, but
focus on information that your audience would
like to know. That would be interesting to know.
Put yourself in the shoes of your friends and
followers. Write not necessarily about your
companys product, but perhaps about technologies
or interesting (funny) facts related to your
products or services in one way or another.
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Dont overdo it with hashing the content of your
post
(for example, on Twitter). Studies show (no, not
British scientists)) that hashed messages are
clicked 5 less than without hashtags. This does
not mean that hashes are not needed at all. But
they are not always needed. And if needed, then
no more than 1 hashtag per message
Do not try to follow more accounts on Twitter
(following) than they follow you.
Otherwise, search engines will mistake your
Twitter account for search engine promotion and
lower your ranking. That is, you should always
follow more. The same goes for blogs with their
friendliness.
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Constantly analyze and measure how effective
(ROI Return on Investment) the promotion on the
social network with other types of advertising,
for example, simple traffic to your site,
contextual advertising, or SEO-promotion (search
engine optimization). It is more convenient to do
this for the reporting period. Ideally, it is
best to use the numbers of actually attracted
clients, but for this, you need to know exactly
where the client came from. It is often
impossible to find out even after interviewing
the client he may simply not remember what
attracted him and where, because he saw the site,
the Facebook page, and offline
advertising. The frequency of your blog or
social media page is important. This means
posting as often as you can. Of course, given the
factor of interest. That is, there is no need to
post 20 messages a day that does not cause
anything in readers except an urge to
unsubscribe. Just like posting one message once a
week, sluggishly warming up your audience with
something interesting. I think one message a day
would be reasonable.
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Use the community
to solve problems using your product or service.
Discuss different use cases with specific
examples, real examples. Dont use abstract
applications of your product (like from a
brochure) no one cares. On the contrary,
solving real problems often causes remarkable
discussion and revealing some of the
disadvantages of your technologies (well, where
can we go without them, but there is nothing to
worry about because the original task is being
solved). Think of marketing as a story and
clients as the heroes of this fairy tale. Think
about the motivations of the characters. Let
your characters lead the story and think about
what they want and need. No depression, no
messages that you lost 5 kg of weight, and, of
course, no boastful messages about you (I
climbed Everest), even the most modest ones.
Leave everything personal about you to yourself.
Personality in a blog is needed, but within a
professional framework, that is, the
maximum-minimum of your persona. Be behind the
scenes if you write interesting, it will only
stir up interest in your blog and you.
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If you are still confused to promote your
business. You may contact our Best Social Media
Marketing Services provider. we at Parsh Digital
have tried and tested various means of using
social media channels in achieving great
outcomes to profit you in your business goals.
Conclusion
Visit Parsh Digital Service LLP