Ecommerce Localization: Your Key to Grow Your Business Globally

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Ecommerce Localization Your Key to Grow Your
Business Globally
Online business will be the future of the retail
industry. Dont believe me? Well, here is a stat
that may change your opinion. According to
Nasdaqs findings, 95 of purchases will be
online or via e-commerce by 2040. Also, the world
is turning into a global village. Thanks to the
rapid advancement of digital technology we have
today. So, if you dream of taking your business
beyond your countrys boundaries, here is the
deal for you. Go online if you havent yet. And
the second thing go for ecommerce localization
and not translation, for your online store.
Confused? Well, there is a difference between
ecommerce localization and simple translation.
Stay tuned to find that out. Ecommerce
Localization v/s Ecommerce Translation
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People most often use the word localization and
translation interchangeably when it comes to
ecommerce. Well, they are similar but not the
same. Think of it this way Every localized site
is a translated site but every translated site
may not be necessarily a localized site. Lets
dig deeper to know more. Ecommerce localization
is the adaptation of your online store to a
foreign language and culture. It doesnt mean
translating just the content on your site.
Ideally, your localized online store should have
content tailored to your target regions
culture. On the other hand, translation is simply
translating the content into your target
language without considering your target markets
cultural aspects and local norms. Why Ecommerce
Localization Matters Importance and
Benefits Put yourself in your target audiences
shoes. Would you like to view your favorite site
in French if you are an Australian? You wont.
So, the same thing holds for your target
countrys audience. They will prefer to view your
site in their native language and not yours.
Hence the concept of ecommerce localization! Bene
fits of Ecommerce Localization Helps Penetrate
into Local Markets Better Ecommerce localization
gives you an edge over the other non-native
brands eying a target country. You can give a
tough competition to local e-retailers by
localizing your store well. You can also
localize your branding across various channels
and appeal to local customers better. This way,
you can take your customers localized
experience up a notch.
Helps Build Trust and Increase Visibility
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As per CSAs survey, 60 of over 3000 global
customers surveyed in 10 non-English speaking
countries including Brazil, China, France,
Germany, Indonesia, Japan, etc. rarely buy
anything from English-only e-stores. It means
that you can miss out on a big opportunity to
tap into non-English speaking countries without
ecommerce localization. That is why, by
localizing your e-store for different languages
especially other than English you can widen
your growth opportunities. When customers notice
your efforts to localize their shopping
experience, it will compel them to return the
favor by showing loyalty to your brand. It will
build trust in your target customers and attract
higher repeat sales over time. Decrease in
Customer Support Issues At times, customer
support issues are nothing but the result of
miscommunication. The customer may misinterpret
or miss any information in the product
description or visuals. As a result, they may
end up buying a product only to face issues
later. You can reduce these instances
dramatically with ecommerce localization. When
all the elements of your e-store are culturally
and linguistically accurate, your customers are
less likely to miss or misinterpret something.
Besides, if you hire a customer support agent
who knows their native language, it can be a
cherry on top. If you localize reviews on your
site, they can work magic for your store. This is
because local customers like to see positive
reviews in their native language and of their
use case. Localized reviews accelerate the
process of decision-making by letting them verify
the validity of a products usability.
Best Practices to Follow Localization Adhere to
the Local Rules and Norms
for Ecommerce
Be a Roman when in Rome. There is a difference in
cultures of different countries. Learn the local
communication ethics and rules prior to ecommerce
localization. You should know the way to address
your customers on your website based on your
target market. For instance, informal tone is
quite acceptable in the West. On the other hand,
the East may prefer a more formal tone of
interaction on your website. Further, Western
countries are generally more liberal and open to
various topics including sensitive ones
(homosexuality, atheism, etc.) as well. On the
contrary, certain countries of the world
especially in the Middle-East may not find your
posts with such references pleasing.
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So, respect the conservative sensibilities. Dont
Ignore Social Media Some professionals make a
mistake of underestimating the power of localized
experience on social media. Localizing your site
isnt enough. If you dont localize your social
media accounts to resonate with your target
audience, ecommerce localization is
incomplete. Leverage Localized User-Generated
Content For around 9 in 10 customers, an online
review is important for them. 72 say that
positive reviews increase their trust in a brand.
This implies that you should display your
customers reviews in your target audiences
language to make it work. It means, if a customer
is Spanish, they must be able to view and submit
reviews in Spanish. Tap into the Local Festival
Shopping Sale around the World The more you tap
into local festivals, the higher are the chances
of customers relating to your brand. While some
festivals like Christmas, Eid, Black Friday,
Holi, etc. are global phenomena every country
has its own unique festivals. For example,
Carnival in Italy and Brazil and La Tomatina in
Spain are highly popular. So, ensure to make the
most of these special festival seasons in your
target countries. Localize your marketing
efforts, marketing content, and even offerings
to interest your customers. If required, hire a
local marketing expert to help you build the
best marketing strategy for festivals. Localize
Your Mobile App Mobile shopping is no longer a
far-fetched talk. In fact, mobile commerce sales
are forecast to touch 3.56 tn in 2021. So,
dont restrict your ecommerce localization only
to your website. Expand it to your mobile app as
well. Before publishing, check for any errors in
intended translation and see to it that the final
translation is completely error-free. Process
Payments in Local Currencies Enable your
customers to pay for anything they buy in their
own currency. Integrate the feature of currency
conversion in your shopping cart and checkout
page to localize shopping experience.
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Say YES to Ecommerce Localization Get Ahead of
the Curve Now that you know how valuable
ecommerce localization is for your business, it
is high time you set it right. By following
localization best practices for your ecommerce
website, your sales can skyrocket. If you are
looking for an easy way to localize your online
store, our Magento 2 Language Translator can be
the right fit for you. It has got WYSIWYG editor,
database search and translate, instant
translations, mass translate, and all the other
features you seek in a language translation
plugin. You can get a live demo, and reach out to
us to integrate the extension with your
store! Original Blog https//www.appjetty.com/b
log/ecommerce-localization-key-grow-your-business-
glob ally/