How Local SEO Strategies Help Businesses Flourish! - PowerPoint PPT Presentation

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How Local SEO Strategies Help Businesses Flourish!

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Have you noticed how many ‘near me’ and voice searches happening are these days? If you haven’t, you’ve been living under a rock. Here are some stats to blow your mind: – PowerPoint PPT presentation

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Title: How Local SEO Strategies Help Businesses Flourish!


1
How Local SEO Strategies Help Businesses Flourish!
Have you noticed how many near me and voice
searches happening are these days? If you
havent, youve been living under a rock. Here
are some stats to blow your mind
2
One in three people on the planet use voice
search every day. There are 4.1 Billion digital
voice-assisted devices in the world, and this
number will double in the next four years. 58
of consumers find local businesses using
voice-activated search. Where to buy and Near
me searches have grown by 200 in the past two
years. 83 of people making local searches make
a purchase in the same day! This overwhelming
evidence shows that Local SEO is more important
than ever. So if you own a business that serves
local customers whether its a financial
planning company, a bakery, or a retail store,
and youre not putting some effort into Local
SEO.youre leaving money on the table. No idea
what were talking about? Keep reading.
3
What is Local SEO?
By implementing search engine optimization (SEO)
techniques you can get your web pages ranked
highly on search engine result pages (SERPs) for
the keywords that are relevant to your business.
Local SEO methods help your keywords rank better
in the areas you serve, and help people find your
business via online directories and especially
Google Maps. In this day and age, most people
will usually engage with a business that is close
to them. And Local SEO helps businesses by
sending targeted traffic to their websites and
making sure that when nearby customers are
searching, they find your business. Almost half
of the Google searches are focused on local
information, which implies that most of the users
look actively for area-specific information
(like, wheres the closest petrol station, cafe,
etc.). Besides that, ongoing studies show that
80-90 of local searches on mobile devices result
in a call or visit to the business within 24
hours. This is a tremendous conversion rate
compared to more traditional searches e.g., how
to tie a tie vs tie shop near me which shows
the readiness to buy of people performing local
mobile searches in all likelihood they are
already out and about, with their wallet in hand,
looking for your thing.
4
Need help increasing your local patronage, foot
traffic, web traffic or online visibility? Local
SEO is a cost-effective, long-lasting strategy
that gets reliable results with minimal
effort. Now that you are aware of the importance
of local SEO for your business, it is high time
for you to start creating a local SEO strategy
with the help of the best local search engine
optimization company in Brisbane.
Creating a Local SEO Strategy
Local SEO isnt difficult, but it can be
confusing if youre just starting out and
frustrating if you have no prior experience or
roadmap to follow. The most reliable,
cost-effective way to get your business on the
map and start getting that extra traffic and
revenue is to partner with an experienced Local
SEO team like the one at Ape-X SEO and PPC
Services. Things kick off with a strategy call
where youll discuss your budget, business goals
and timeframe requirements. Ape-Xs specialists
will then use their skills and knowledge to 1)
optimize your web pages 2) increase your rankings
effectively, and 3) improve your online
visibility for your customers. This culminates in
your getting more traffic, calls, in-store
visits, leads, and sales.
5
With the right local SEO company, you can plan,
execute and manage a local SEO strategy for
boosting your rankings and business efficiently.
Some of the strategies your team will use include
Keyword research
Want to make sure your web pages rank highly on
search engines for the search terms you want? A
common format for local SEO is service or
product in location. E.g., tennis store in
Bulimba. For Local SEO to be effective, you need
to use and focus on location-specific keywords,
for instance, emergency electrician in Brisbane
instead of emergency electrician. You need to
understand how people search for online content
for selecting the right keywords. This is part of
the initial keyword research your team will
perform for you, finding the most high-value
keywords based on search intent and monthly
search volume.
6
Website Optimization
Optimizing your web pages for your keywords by
updating them is yet another crucial part of your
Local SEO strategy. For this, you may need to
modify your foundation content and add custom
blog posts and content for representing the area
you serve. It further ensures that Google
recognizes you as a service provider within your
targeted areas.
Local Citations
Citations are one of the most crucial aspects of
any successful local SEO strategy. For boosting
your local presence with Google, you need to make
sure that your updated business name, phone
number and address are all listed online. By
listing all the relevant information about your
business on multiple reputable sites, you
increase the informations validity/accuracy in
Googles eyes and Google will reward you by
pushing your rankings up!
7
Conclusion
Want to learn more about how Local SEO can help
your business grow and succeed? Get in touch with
Ape-X SEO and PPC Services, your new partner in
digital, and best local search engine
optimization company in Brisbane. Visit
https//www.ape-x.com.au/products/local-seo-servic
es today for more information, and book a free
30-minute strategy session for your business.
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