digital marketing

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Enrich... Business Skills
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Chapter 1
Traditional Marketing and
Digital Marketing
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What is Traditional Marketing?

• Traditional marketing refers to any type of
  promotion, advertising or campaign that has been
  in use by companies for years, and that has a
  proven success rate.
• Methods of traditional marketing can include s
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Television spots or commercials
• Radio
• Traditional Marketing refers to marketing method,
  that emphasise mainly on the 'Four Ps'
  principles.

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What is Digital Marketing?

• In simplistic terms, digital marketing is the
  promotion of products or brands via one or more
  forms of electronic media.
• Digital marketing, refers to marketing methods
  that allow organizations to see how a campaign is
  performing in real-time, such as what is being
  viewed, how often, how long, as well as other
  statistics such as sales conversions.
• Social network marketing
• Search engine optimization
• Paid marketing
• Email marketing
• Viral marketing
• Experiment based market research
• Web analytics
• Reputation management

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Difference Between Digital and Traditional
Marketing
Traditional Marketing Search Marketing
Not Measurable Measurable
One Way Message Multi Way Message
Audience Limited Worldwide Audience
Time Dependent No Time Limit
ROI is less ROI is high.
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SWOT Analysis
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Market Segmentation
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Product Life Cycle
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Sales Funnel
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Enrich... Business Skills
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