5 Elements Of A Powerful Electronic Direct Mail

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5 Elements Of
A Powerful
Electronic Direct Mail
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Introduction
Electronic Direct Mail, or EDM, is an email
marketing tool that revolves around building an
email database of customers and prospects. As
a digital marketing strategy, EDMs utilise
various forms of communication to deliver a
campaign. These communication channels can
involve remarketing advertising, PPC and social
media campaigns, with the goal of building
consumer loyalty and generating conversions.
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• Here, I am going tell benefits of electronic
  direct mails for businesses
• Strong Client Relationships
• Cost - effective
• Useful Audience Insights
• Mobile Responsive
• Clear Call To Action

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Client Relationships
Sending emails to your clients is a great way to
improve consumer relationship because your
message is being delivered effectively. Hence you
finally have the ample knowledge of your
consumers behaviour, direct emails will
eventually become one of your most effective
tools in maintaining strong client relationships.
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Cost Effective
In fact, all you need to do is create an account
and pay for the email marketing platform you want
to use for your EDMs. Unlike other targeted and
direct mail campaigns that send out brochures or
flyers with design, printing and mailing
costs, electronic direct mails promise better
results for a much lesser budget
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Useful Audience Insights
EDMs help you understand consumer behaviour
because most email platforms have powerful and
built-in analytics that let you view how many
people opened your email, how many converted,
what device they viewed it on, and even the
location where they viewed it. These are useful
information that can help you know and calculate
your return on investment, on top of knowing how
well your campaigns are performing.
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Mobile Responsive
According to Campaign Monitor, 41 of users open
their emails on their mobile devices. This shift
in mobile has made it difficult to get them
engaging your email marketing content. A mobile
responsive electronic direct mail ensures that
your images load fast and your contents display
gracefully across devices.
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Clear Call To Action
Always ensure that you have a clear vision of
what you want people to do when they receive your
EDM. Often, your CTA is the key to gaining
conversion rates. Brands that use CTAs in ads
increase sales by up to 90. Here are the tip to
write effective CTA. In fact, if you start
thinking about your CTA first and work backwards,
you will be able to guide or structure your
content around that one thing you want your
customers to do,
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Contact Us
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1680 Address 56 Kallang Pudding Road, 07-05/06
HH_at_Kallang, Singapore 349328
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