DIGITAL MARKETING - PowerPoint PPT Presentation

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DIGITAL MARKETING

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DIGITAL MARKETING – PowerPoint PPT presentation

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Updated: 5 March 2021
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Title: DIGITAL MARKETING


1
DIGITAL MARKETING
2
  • Digital Marketing may be a marketing method that
    uses digital mediums or online platforms to
    market your products and businesses. In other
    words, it is a process of online promotional
    activity by using online platforms like search
    engines, social media, websites etc.
  • There are many sorts of digital marketing methods
    like SEO (Search Engine Optimization), SEM
    (Search Engine Marketing), SMM (Social Media
    Marketing), Content Marketing, Affiliate
    Marketing, Mobile Marketing, Email Marketing, Web
    Analytics etc.
  • Digital marketing focuses on a special segment of
    the customer base. It helps to increase and
    improves search result ads, email ads, and
    tweets. But digital marketing replaced
    traditional marketing tactics because it's
    achieved today's consumers.
  • Digital Marketing identifying and satisfying
    customer needs. this is often a really important
    task within the business context, as successful
    marketing efforts can drive inbound leads and
    attract an outsized customers.

3
  • SEO (Search Engine Optimization) 
  •  
  • In SEO we optimize the web site in such how that
    it'll rank top within the search results. On-page
    SEO and Off-page SEO are two sorts of SEO.
    On-page SEO, we work on the web site pages,
    mainly the content in order that it'll maintain
    the standard .
  • Off-page SEO refers to all or any the works that
    are done off-page outside the web site.
  • It is a way of raising the quality and quantity
    of traffic to an internet site or a web page. SEO
    targets unpaid traffic (natural or organic
    results) rather than direct traffic or paid
    traffic.
  • Unpaid traffic might originate from totally
    different types of searches, also as image
    search, video search, tutorial search, news
    search, and industry-specific vertical search
    engines. Contact the only SEO services in Kerala
    for SEO.

4
  • SEM (Search Engine Marketing)
  • In SEO we optimize the web site in such how that
    it'll rank top within the search results.
  • On-page SEO and Off-page SEO are two sorts of
    SEO. On-page SEO, we work on the web site pages,
    mainly the content in order that it'll maintain
    the standard.
  • Off-page SEO refers to all or any of the works
    that are done off-page outside the web site.
  • SMM (Social Media Marketing) 
  • With Social Media Marketing you'll promote your
    brand/business through social media. Through SMM
    you'll easily drive more sales to your business
    and you'll create brand awareness.
  • Major social media platforms are Instagram,
    Facebook, LinkedIn and Pinterest.

5
  • Content Marketing
  • By providing the informative and right content on
    your website brings traffic to your website.
    Publishing contents and articles in other
    platforms like blog spots increase your rankings
    in search engines.
  • Main platforms for content marketing are blogs
    and eBooks.It attracts attention and generates
    leads, expands its customer base, generates or
    increases online sales, increases brand awareness
    or credibility, and interacts with the online
  • community of users. valuable information to
    consumers and creates a willingness to shop for
    products from the corporate.

6
  • Affiliate Marketing
  • We use affiliate marketing to extend traffic to
    your website from other sites on a paid basis.
    It's a web tactic through which the opposite
    person gets a commission by selling another
    companys products.
  • Mobile Marketing 
  • We know smartphones are widely employed by all
    age groups and that we can notify updates,
    offers, new products details right the
    device they're frequently using.
  • Email Marketing
  • It's another sort of digital marketing. to stay
    your customers engaged, we will send them
    periodic newsletters, email campaigns, offers etc
    and that we can update them of latest products
    and services through emails.

7
  • Web Analytics
  • Website analysis is a crucial aspect of digital
    marketing. Web analytics helps us in monitoring
    the traffic/activities of your website. It gives
    us thought about what's happening on your
    website. for instance what percentage people
    visited your website, what proportion time spent,
    the situation of tourists etc.
  • Businesses using web analytics platforms for
    measure the benchmark performance. the simplest
    web design company in KERALA provides web
    analytics and web designing.

8
  • Benefits of Digital Marketing
  • The major advantage of digital marketing is that
    it is often done at a lower cost and may achieve
    a worldwide reach within no time.
  • The results are trackable and measurable unlike
    other sorts of marketing.
  • If you would like to experience the advantage of
    digital marketing, contact the simplest digital
    marketing company in KERALA
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