Title: Press Release Submission
1Press Release Submission
2Proper Way to Reach Media
- Identify editors, journalists reporters who
would be most interested in what you have to say - Choose your media list carefully
3- Only send your release to one person per news
outlet - End your press release with either or -30-
typed across the center of the page a couple
lines below the end of your text - Be patient.
- Not every editor or reporter will
- respond to your submission.
4Try a Different Press Release Angle
Brainstorm different approaches Ask Yourself
What does your industry report on? Is there a
story there you could develop involving your
company? What does your industry ignore?
5You will only know if you try and send out a
press release to test Then keep trying !
A successful PR campaign is made by a series of
press releases, each testing and trying
different approaches to garner Media Attention
6PR Strategy
- Here are some questions that can
- generate Ideas for your press release
- What are the blind spots within your
- industry?
- Who is the enemy in your industry?
- Big-box retailers or anything else?
7- Who is the unnoticed hero in your
- industry?
- Can you develop stats or a publish the
- results of survey that
- would be useful within my industry?
- Can you organize a list of trends or
- predictions within your industry?
- Is there something counter to prevailing thoughts
on a topic within your industry you would be
willing to develop thoughts on? -
- Is there something local going on in your
industry that deserves a national spotlight (and
vice-versa?
8Get your news out in 3 easy steps
STEP 1. Create It Write an announcement about
your business. It could be a product or
promotion, a sale or a new location, a customer
survey, or any other newsworthy story.
STEP 2. Optimize It Turn your news release into a
search marketing asset with theportlandtimes.com.
Add keywords to target your customers and Include
a video and photos to attract more attention!
9STEP 3. Distribute It The Portland Times will
deliver your story to every major search engine,
national news sites, and bloggers-generating
visibility and buzz for your business
CREATE OPTIMIZE DISTRIBUTE
10THANK YOU !
Get in Touch! Skype Name - Aleen Taylor Skype Id-
livecid.c3a23935c5ecb5e0 Whatsapp -
919212306116 Email - contact_at_pressreleasepower.co
m Mobile - 1 646 204 3425
- Feel Free to contact us for more information !