propelguru1 (10)

1
7 Steps To Build A Successful Social Media Video
Marketing Strategy
2

• Building your brand on social media using
  videos is an excellent move to maximize your
  brand awareness.
• There are various ways to include video in your
  social media marketing. With the advent of live
  streaming video, an interest in brand
  authenticity, and affordable editing
  applications, it has become easier than ever to
  master the art of video marketing.

3

• Key points to consider for creating a successful
  social media video marketing strategy

4

• Video Marketing Should Have A GoalYou must have
  a goal before starting any new social media
  strategy. Where does your video end up in the
  marketing funnel? What important message do you
  want your video to convey? If you are new to
  video marketing, you must have limited goals.
  Your first goal should be to create brand
  awareness.

5
Decide Your Platform

• All major social media platforms offer different
  video formats. The old platforms provide several
  types of videos than the new platforms like
  Snapchat, which heavily depend on one format. An
  important point to remember is to start with a
  social media platform where you already have an
  established audience. Choosing Facebook,
  Snapchat, or Instagram for video marketing is
  wise because people spend half their time on
  these platforms.

6
Choose Your Video Type

• There are different types of videos, and we need
  to know where the videos to be placed. However,
  social media videos can be used for many other
  purposes to support your overall content
  strategy. Some of the different types of videos
  are- educational, interviews, testimonials,
  behind-the-scenes, and entertaining.
• Each type of video serves a different purpose and
  will benefit your business in different ways.
  Surveys show that maximum audiences want to see
  the products and services they are interested in.

7
Plan Production Of Your Content

• Good content production makes your brand
  successful and saves you money and time in the
  short and long run. You can even hire a video
  content production agency like Propel Guru to
  relieve your stress and help you curate the best
  social media video marketing strategy.
• And if youre planning on doing this all
  in-house, youll need to think about all the
  below-mentioned steps for a video.
• Identifying the equipment required.
• Writing a script.
• Editing the script.
• Storyboarding the video.
• Planning the shoot.
• Gathering the right people to represent.
• Identifying the feasible place(s) youll shoot.
• Knowing where to share the footage to be edited.
• Determining who will do the approval for each
  step.
• Once a solid plan is executed, its time to move
  on to the post-production stage.

8
Know What Post Production Means

• Post-production isn't just about editing videos
  and putting them in the sync with music. Instead,
  it includes closed text, call to act overlays,
  and more.

9
Promote The Videos By Scheduling It

• Once you are done with your video, it's time to
  upload it. You can make your videos available for
  live streaming by analyzing when they are more
  likely to attract a large audience. If you post
  your video on Twitter, you can promote it
  multiple times. You need to think broadly when
  promoting your videos.

10
Analyze And Understand Metrics

• Analyzing is the last step of your social media
  video marketing strategy. You wont get to know
  how a video performs unless you take a thorough
  look at the statistics associated with your
  video. You should analyze the number of views on
  your videos, the watch time, likes, shares, and
  comments on the video. Each social media channel
  provides different sets of metrics, so you need
  to know what they are before beginning with the
  video production phase.

11

• Want to discover more about social media video
  marketing strategy, contact Propel Guru now!

12
Thank You