How a Multi-Language Website Can Boost Your E-Commerce Business

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How a Multi-Language Website Can Boost Your
E-Commerce Business
Michael Aldrich is the pioneer of present-day
e-commerce which he invented in 1979. He
designed and manufactured a number of online
shopping systems that employed Videotex
technology during the 80s. The year 1989 came
and the world became witness to another
path-breaking invention - World Wide Web. In
1991, the first WWW server opened for commercial
use. The first secure retail transaction on the
web was by Netmarket in 1991. The year 1995 saw
the launch of Amazon and eBay - two of the
biggest global e-retail giants so far. These
global e-retail brands made a multi-language
website indispensable for e-commerce business
owners. In the e-commerce industry, your
e-commerce site is the first point of contact
for most of your audience. Therefore, it is
important to make sure that the first point of
contact doesnt fail to drive customers
engagement. Besides several factors like
user-friendly design, high loading speed, etc.
personalization also plays a crucial role in
engaging customers. And the language on your site
contributes a lot to your site personalization.
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A multi-language website is one of the most
important requirements that you cant do without
- especially when going global. In this post,
well walk you through the benefits of a
multi-language website. Well also guide you on
how to turn your business site into a
multi-language website. Benefits of a
Multi-Language Website A multilingual website
has a number of benefits for your e-commerce
business. Helps Target a Larger Audience, Go
Global A multi-language website helps you expand
your business and target a larger audience. As
per Statistas stat published in June last year,
the total percentage of worldwide internet users
speaking English is only 25.9 as of Jan. 2020.
It means that if you dont switch to a
multi-language website, youll miss out on
engaging around 75 non-native English speaking
internet users. With a multilingual website, you
can open up your business to international
customers and boost your customer base and sales.
In fact, you can even tap into your own
countrys non-native English speaking internet
users better with multiple language
options. For example, English is the most widely
spoken language in the US with 254 mn native
English speakers. However, Spanish is the second
most widely spoken language after English with
around 43 mn native Spanish speakers. Chinese
follows next with around 2.9 native Chinese
speakers. So, it is evident that a
multi-language website not only helps enhance
international customers but also domestic
non-native English speaking customers
experience.
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Helps Reduce Bounce Rates and Boost Conversion
Rates According to CSAs latest research on 8079
consumers across 29 countries, 76 of online
shoppers prefer purchasing products with
information in their native language. Also, 40
wont buy anything from a website not in their
own language. The stats clearly highlight the
importance of a multi-language website for your
e-commerce business. If you have a multilingual
website, your foreign customers are more likely
to stay on your website for longer and browse
your products. It will help increase your
sites bounce rate. Also, providing a localized
experience will help drive them to make purchases
and increase conversions. Helps Give a
Competitive Edge Covid-19 has changed the
e-commerce landscape a lot with customers
demanding more convenience while shopping. Having
a multi-language website will add to the
convenience of the international customers and
boost cross-border e-commerce revenue. It will
also help you get a competitive edge over those
competitors who havent switched to a
multi-language website yet. This way, you can
survive and fare well in tough times by offering
multiple language options. Helps Increase Brand
Visibility Globally (By Boosting International
SEO) A multi-language website not only helps
engage international customers but also enhances
your brand visibility. By translating your sites
content and optimizing it for different
languages, you can rank your site higher in SERPs
in foreign countries too. There are some
multilingual SEO practices you can follow to
rank in top SERPs in your target international
market. With more countries audiences finding
your site in top SERPs while searching for
something in their native language, your site
visibility will increase. As a result, more
customers from the international market will know
your brand
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and buy from you. They will also spread the
word-of-mouth for your brand if they like your
products/services. Helps Build Trust and
Faith The personalization of a business is no
longer a luxury but rather a necessity. If you
use a customer-centric approach and provide your
customers with language personalization, you can
stay ahead ahead of the competition. Browsing
your site in their native language will develop a
sense of trust and faith in them. They will also
feel valued and acknowledged. It will help
increase your brand loyalty and attract more
customers with a multilingual website. Cost-Effec
tive Marketing A website is the crucial part of
your business - and your marketing strategy as
well. So, if you optimize your website for
different language-speaking customers, you can
benefit from it. The highly engaging content on
your site in the language of your target
audience will help increase your outreach. That
too at a nominal price unlike several other
marketing strategies. In fact, content marketing
is 60 cheaper than other marketing techniques on
an average. So, a multilingual site can help
you market your business effectively and
nominally. How to Turn Your Site into a
Multi-Language Website? There are often some
challenges when it comes to making a website
multilingual. However, with the right approach
and right tips, you can translate your website
seamlessly. There are a few points you should
consider when translating a website. The first
is the language intricacies you need to consider.
The second is your site SEO that again depends
on language intricacies. The third is your
branding
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that should remain consistent across all
languages. You can tweak your content but
shouldnt lose your brand personality for the
sake of translation. Besides, you should ensure
that translation doesnt impact or distort your
site appearance. Related 5 Points to Consider
before Translating a Website If you are also a
store owner looking to translate your website,
AppJetty can help you out. If you have a
Magento store, our Magento 2 Language Translator
extension can be the right fit for you. Our
Magento-certified developers have equipped it
with all the next-gen features you seek in a
translator extension. It has multi-language
store translation, instant translations, database
search and translate, WYSIWYG editor, and
several more features to enhance your Google API
translation capabilities. You can also translate
content beyond web pages like Product, Category,
and Review Pages as well. If you have a Shopify
store, our AppJetty Language Translator can be
the right fit for you. Our development team has
ensured to equip it with all the advanced
features you seek in a Shopify translator plugin.
It supports native translation, mass
translation, manual and automated translation,
etc. Its compatibility with all the major SEO
apps and support for translation of emails and
SMS, etc. ensures to make your translation smart
and error-free. Want to learn in detail how
these features can help your store
translation? To know more about our products or
integrate them into your store, get in touch
with us. Time to go multi-lingual! Original
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