Simple Steps to Expand Your Franchise Restaurants

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Simple Steps to Expand Your Franchise
Restaurants
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• Before you start looking for business partners
  and roll out your Franchise Restaurant License,
  you should evaluate your business from
  end-to-end. The most crucial aspect to consider
  is, is your concept scalable? Can it be
  systemized and standardized? Often, Franchise
  Outlets fail because they are not able to
  maintain the consistency and standards of the
  leading brand.(BBGV622021)The cost structure
  includes the following Initial setup cost
  Infrastructure development Equipment required
  Technology Marketing plan Human resource

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• 2. Robust ProcessIf your concept is
  replicable,then you need to establish a robust
  and efficient process to ensure consistency
  across outlets. The main aspects are Sales
  Reporting and Tracking Stock and Inventory
  Process Supply Chain Management Vendor
  Management Pay-outs and Commission Management
  Staff Training New call-to-action3.
  Trademark and Logo RegistrationWhen you
  franchise your restaurant, you give someone the
  right to use Your logo and Trademark. Hence,
  registering your brands logo and acquiring a
  trademark is the most important, yet often most
  ignored the step of franchising your restaurant.
  Registering for a trademark becomes essential
  when you begin to think of Franchise Restaurants.
  To protect your Intellectual Property,
  franchisors should get everything registered, to
  protect from a fraudulent Franchise party.

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• 4. Cost EstimationAfter deciding the processes,
  you need to prepare an initial setup cost or
  investment plan for Franchise Restaurants. The
  top restaurant franchise business models owe
  their success to accurate cost estimation and
  cutting down on their food costs, wherever
  possible. It should have all the possible heads
  of expenditure. Based on your restaurants
  business model, divide the initial setup
  costs. Infrastructure Location (Rent for
  three months) Interiors Electric and
  Electronic Fittings Furniture Branding /
  Signage (Interior / exterior) Licensing
  Establishment Cost5. Cash Flow and Financial
  ProjectionBased on the current and the past
  sales of your restaurant, consider the current
  Cash Flow and the Financial Projections. The
  franchisor should prepare a cash flow for the
  revenues based on the number of orders per day
  and multiply it by the average ticket size.

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• 6. Brand ProfilePrepare a Brand Profile and to
  give a better understanding of your Franchisees.
  You must be in the zone of competing with the top
  restaurant franchises in India. The documents
  should contain the vision of the brand. It should
  also give the vision of the brand provide a brief
  detail about the products and services offered
  along with the schedule of the opening of the
  news outlet.You also need to mention what kind
  of support you would be providing to the
  restaurant franchise before and after the
  establishment. This will enable you to induce
  some level of consistency in the brand. As
  mentioned earlier, consistency may be lost when
  you franchise your restaurant, which will tarnish
  the parent brands reputation. To avoid such a
  situation, create a culture of adhering to the
  brand values from the start.7. Franchise
  AgreementSince there are no laws specific to
  Restaurant Franchising, it is vital to have a
  registered agreement between the two parties to
  protect the rights of both the franchisor as well
  as the franchise. The Agreement should speak
  about the payment, plan, tenure, schedule,
  royalty, and the support the franchisor will
  provide to the franchise. At times, the Franchise
  Restaurants stops paying the royalty once the
  business has been set up.

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• 8. TrainingTraining of the Staff is essential
  to maintain the standards of the product as the
  original Franchise Restaurants. The franchisor
  should execute the training of the entire staff,
  right from the Head Chef to the busboys. The
  induction and training of the new employees
  should be done much before the opening of the
  Franchise Outlet.Most successful Franchisors
  prefer to recruit at least a few employees one
  month before the opening of the new outlet and
  give hands-on training to the existing outlets to
  provide the recruits with an idea of the level of
  services expected from them. Some Franchisors
  also employ some of their old stuff at the new
  outlet to train the new employees.9. Marketing
  and AdvertisingBased on the geographies, the
  franchisor can support the franchisee in
  marketing and advertising by including it in the
  original plan or help them understand the market
  and execute marketing activities on behalf of the
  franchisee in the initial days. It is vital to
  have a clear Brand Guideline for the Franchisees
  to adhere to.Clearly outline what all tasks the
  individual Franchise Outlets are responsible for,
  such as having a Social Media presence, listing
  on Restaurant Review Sites, etc. Remember to
  provide templates, logos, and other
  Brand-specific items such as menu design to
  ensure consistency across all outlets.

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• 10. SupportThe franchisor should clearly spell
  out the support it will give to the franchise.
  For example, some Franchisors only offer support
  in Infrastructure Development, operations,
  training, and Software, while some also supply
  raw materials. The support should be mentioned in
  the Agreement to avoid any confusion later on.
  Replicating the success of an already established
  restaurant is quite a daunting task. There are
  multiple challenges at each level, the primary
  ones maintaining consistency in terms of the
  taste of the food and the service provided.11.
  Do you need help?Do you also want to Expand
  Your Franchise Restaurants? Do you need our help?
  You too can take a step forward. Contact us for
  more information.Contact Us
•  Ph 91 92220 86563
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• Address 450, Mastermind One - IT Park, Royal
  Palms, Aarey Colony, Goregaon(E), Mumbai,
  Maharashtra 400065.
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