Why Should Google Penalize Multi-Page Articles - Jain Technosoft

1
Why Should Google Penalize Multi- Page Articles?
- Jain Technosoft
Users today are always looking for information
that can answer their questions or clear their
doubts in a jiffy. This is where when they type
a query in the search bar, first, they want the
most appropriate and relevant pages to appear at
the top. To have your page launched in the first
few, what you need is professional SEO services
in India. Next, users want that they can quickly
skim the content when they click on a page to
instantly pick up the main points of the
information. But, many-a-times, it becomes
difficult to skim certain articles. What makes is
difficult is the fact that the blogs are broken
down into several pages. These multi- page
articles force users to spend more time on the
blog pages, required or not thus annoying them
largely.
Google should thus punish websites that hold such
multi-page articles. After all, Google is always
working to make the experience better for users
online. Most of the time, websites are using
multi-page layouts for financial reasons, whether
they admit it or not. This is clearly understood
because multi-page articles will force readers
to spend more time on the site by
2

• visiting more pages, which means the total
  pageviews per users increases, making them
  appear popular. Such fake popularity can
• also help them earn a good amount of advertisers
  who can buy ad space from the website.
• What issues do users face with multi-page
  articles?
• Google always focuses on usability of a website.
  First, multi-page articles annoy users by having
  them to read only a small portion of text,
  followed by having to click to get to the next
  page. This also increases the time wasted,
  waiting for the next page to load. Other than
  this, if a user wishes to go to a certain point
  right in the beginning of the article, after
  having completed reading the entire article, how
  is he supposed to do that with multi-page
  articles?
• What can be done?
• Now, coming to the SEO point of view, it is wise
  to remember that multi-page articles mean
  difficult SEO. There could be a drop in page
  rank, making it difficult for search engines to
  crawl and index pages. So, to compensate for it,
  heres all that you can do.
• There should be a link at the very beginning of
  the blog that visitors can click to see the
  article as a single-page post.
• Then, you could use hacks for seeing a multi-page
  article in single-page view, including opening
  it in printer-friendly view. Tools like
  LifeHacker and Page Zipper can help unpack multi-
  page articles into a single-page view.
• Last but not the least, what you can do is keep
  the articles to a single page, but youll need
  to break up the content with
• images, subtitles, drop quotes, etc.

3
Following the above three steps can keep you safe
against any penalties that Google may impose on
websites using multi-page articles on their
pages. For more Information https//www.jaintech
nosoft.com/