David Kaup sharing Healthy Food Marketing Plan

1
David
Kaup

• 2 0 2 1 M A R K E T I N G S T R A T E G Y
• WE DELIVER HEALTHY

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WHAT IS WE DELIVER HEALTHY ?
We Deliver Healthy is a food delivery service of
healthy packed meals. We deliver breakfast, lunch
and dinner based on your chosen number of
calories.
D A V I D K A U P
3
THE SITUATION
1,000 We are currently at 1k customers per week,
which is below the initial goal of 2,000
customers per week.
2,000 To provide software development services
and products, which deliver commercial benefits.
D A V I D K A U P
4
To reach a 100 increase in our number of
customers per week.
OUR 2021 GOAL
50
40
30
20
10
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Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
D A V I D K A U P
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DEMOGRAPHICS OF
CURRENT CUSTOMERS
Male and female customers, 18 - 25 years old
01
Mostly employed, only 10 are undergrad or
unemployed
02
Lives or works within the 15-mile radius of our
Beaufort kitchen
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D A V I D K A U P
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MARKETING STRATEGY 1
Target customers in the 26 - 45 age range to
include professionals and household decision
makers by advertising the benefits of healthy and
calorie-counted meals via offline and online
means.
D A V I D K A U P
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MARKETING
STRATEGY 2
50
40
30
20 10 0
Jan
Feb
Mar
Apr
May
Widen the reach of our delivery services to
150-mile radius of Beaufort.
40
Another solution is to provide convenient and
strategic points for customer pickup.
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20
10 0
Jan
Feb
Mar
Apr
May
D A V I D K A U P
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MARKETING STRATEGY 3
Make ordering possible online via an online
store and a mobile app benefits of healthy.
Another solution is to provide convenient and
strategic points for customer pickup.
D A V I D K A U P
9
Distribute marketing
materials offline online
Q1
TIMELINE OF MARKETING ACTIVITIES
Tap third party delivery companies
Q2
Our sales for this start-up period are growing
from 10,000 per month at the beginning retainer
business from our founding partner, with
existing clients to 110,000 next spring.
Set to live online store and application
Q3
Measurement and assessment
Q4
D A V I D K A U P
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MARKETING TEAM
Natalie Smithson Marketing Head
Catherine Williams Markerting Assistant
Bernard Fitzgerald Creatives
D A V I D K A U P
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Thanks For Watching
Address - Phone No -
2280 Oak Street Old Forge, New York, USA
315-369-5998