How web development can go wrong

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Avoid duplicate content It is a term used to
identify content that emerges on multiple web
pages. When multiple pages consist of virtually
similar content, search engines penalise or
terminates displaying the copied content in any
relevant search queries. There are two types -
Non-malicious and Malicious. Non-malicious
duplicate content includes variations of the same
page. Malicious duplicate content indicates
content that is intentionally copied to
manipulate search results and increase traffic.
This is known as search spam. But, there are
several tools accessible to ascertain the
uniqueness of content and thus should be avoided.
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Keyword cannibalisation - Keyword
cannibalisation refers to a predicament when
multiple web pages target similar keywords. There
is a common misconception that to improve the
rank, there should be more pages targeting a
keyword. It should be corrected. Keywords should
not be similar. However, if the keywords are
well-defined and different in meaning is better
for the site.
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Domains, subdomains and protocols - Another
potential issue causing duplication is when the
site is available on multiple domains, subdomains
and protocols. Consider a business to run on HTTP
and HTTPS, with two domains - www and non-www
versions. You get almost 12 versions just by
these tiny modifications without even considering
duff internal links. These kinds of issues are
resolved with URL redirections. This issue
deserves consideration by any web design agency
that takes care of hosting and is serious about
its customers' websites' SEO.
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Dubious Link building - Web traffic can be
increased to help business significantly by link
building, but it also introduces a risk level.
Unnatural, spam-like, irrelevant, and 'black-hat'
backlinks can cause the site to take a hit in the
rankings. Backlinks should be diverse and done at
a natural pace. It should be varied and appear
natural to look at. The links placed on the site
to link authority sites are important.
Cross-linking between pages is also vital to help
identify the site by a search engine for the
crawlers.
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Poor Navigation Poorly set up navigation will
set visitors offsite without engagement. Poor
engagement statistics, coupled with crawl-ability
and other technical issues, are all indications
of low authority. Search engines will not rank it
on search results if the site is assessed as
irrelevant and deemed unnecessary to visitors.
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