aiatashwini

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DIGITAL MARKETING
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INTRODUCTION

• Digital Marketing is the Marketing of
  products or services using digital technologies,
  mainly on the internet, but also including mobile
  phones, display Marketing and any other digital
  medium.

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What are we going to Learn ? 

• What is Digital Marketing ?
• Why use Digital Marketing ?
• Digital Marketing Strategies
• Who can do this course ?
• Career Opportunities

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What is Digital Marketing ?
Digital marketing is promoting or creating brand
awareness using Internet.
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TRADITIONAL VS. DIGITAL
FACTORS TRADITIONAL DIGITAL
Reach Limited to Area Global
Targeting Not specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed
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PAY PER CLICK MARKETING

• Pay per click ( PPC ) is an Internet advertising
  model used on search engines , advertising
  networks , and content websites , such as blogs ,
  where advertisers only pay when a user actually
  clicks on an advertisement to visit the
  advertisers' website. Advertisers bid on keyword
  phrases relevant to their target market .

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How to Do PPC ?

• PPC can be implemented using these programs
• Google Ad Words
• Bing Ads
• 18 users click on Paid Ads
• Very Fast and Effective Marketing

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Search Engine Optimization

• Refers to the process of optimizing both the
  on-page and off-page ranking factors in order to
  achieve high search engine rankings for targeted
  search terms.
• Refers to the industry that has been created
  regarding using keyword searching a means of
  increasing relevant traffic to a website

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HOW IS SEO DONE ?

• SEO depends on many factors and algorithms
  created by Search Engines
• 200 Factors used by Google to Rank a Page.
• 82 of the Search Users click on Organic Links
• SEO increases the Leads and Brand Authority
• SEO takes a Good time and Effort.

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SOCIAL MEDIA MARKETING
Social media marketing (SMM) refers to techniques
that target social networks and applications to
spread brand awareness or promote particular
products. 
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CAREER OPPORTUNITIES
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WHO CAN DO THIS COURSE ?

•  Anyone with basic understanding of Internet
• No Programming or Website Knowledge
• Basic English/Communication Skills are Must
• Interested and Enthusiastic in Technology
• 12th Having basic knowledge of Computer

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CONTACT US
Head Office Advance Institute of Accounts of
Taxation Pvt Ltd15 Bhande Plot, Umred Road, Near
Shitala Mata Mandir, Nagpur
Email At
info_at_aiatindia.com
Call 919373104022 712-2714080
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Visit Us
http//www.aiatindia.com
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Thank you.