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Confusion about which career option to choose? About to change your career? Want to switch your career? You are in the right place. We are here with our new blog on Career scope in digital marketing: Need to know for your best future. Still, in India people have very little awareness about digital marketing. They generally have a misconception about digital marketing. They relate it with network marketing which is the most irritating thing. – PowerPoint PPT presentation

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Title: dazy25 (3)


1
Career Scope in Digital Marketing
https//relate13.com/career-scope-in-digital-marke
ting/
2
  • Confusion about which career option to choose?
    About to change your career? Want to switch your
    career? You are in the right place. We are here
    with our new blog on Career scope in digital
    marketing Need to know for your best future.
    Still, in India people have very little awareness
    about digital marketing. They generally have a
    misconception about digital marketing. They
    relate it with network marketing which is the
    most irritating thing.
  • I remember when I first told my parents about
    this career their reaction was like asked for
    their kidneys. They simply misunderstood it and
    thought that I am going to the networking chain
    field. But dont worry we are here to clear all
    your doubts. We will clear all your doubts
    related to digital marketing. Also, we will clear
    your doubts regarding the job scope in digital
    marketing.
  • There were times when the big banners and the
    hoarding were used to advertise. Still, we see
    those hoardings and banners at the side of the
    road. But what matters is the visibility of these
    ads. Does it is relevant to particular clients?
    Does it make an impact on the required audience?
    We will see further in this blog how to deal with
    this issue.
  • So now without wasting a lot of time lets simply
    come to the topic. Lets see about the career
    scope in digital marketing in India.

3
What sdoes Digital Marketing Actually Mean?
  • Before jumping to the scope of a digital
    marketing career in India, lets clear the
    concept of digital marketing. In simple words, we
    can say that digital marketing is one of the
    strategies of advertisement. Recall the
    traditional methods of advertisement, tv, radios,
    or poster banners. With the growing popularity of
    the internet, the way of advertisement also
    changed. With tons of searches, every single
    second the internet became the best place for
    advertisers. And so what digital marketing deals
    with. With the use of the internet and search
    engines, we try to promote the products or
    services to the relevant target audience. There
    are some particular skills that we are needed to
    do so. We will also see later the relevant skills
    that are needed for digital marketing. We will
    also see what makes it one of the best career
    scopes in digital marketing.

4
Digital marketing job scope
  • There are several numbers of fields that you
    might come across as a marketing professional.
  • Audio/Video production
  • Mobile marketing
  • SEO(Search Engine Optimization)
  • Digital and social media marketing
  • Email Marketing
  • E-commerce
  • content marketing services
  • Web development
  • digital marketing strategy
  • Analytics
  • Dont get confused by seeing that many options as
    a fresher you need not know all. As a fresher,
    you need to know two or three from this list. I
    will suggest you focus on content writing and SEO
    as a beginner. I suggested those because they are
    the backbone of the digital marketing strategy.
    Start with focusing on interactive content. Then
    move to focus on the SEO part.

5
Why Digital Marketing So Much in Trend
  • If you check online you might get this profession
    on the trending list. But why it has become so
    trendy? The simple reason is the ease of work.
    This means some people are earning huge by
    sitting from their home. Also, it not requires
    many technical skills. People from every field
    are coming to this digital marketing. Even some
    of the small kids are earning huge by just
    sitting at their homes. Also, it gives you the
    option to make your hobby your profession. If
    writing is your passion then you passed the first
    hurdle of this scope. Although digital marketing
    is more than just writing. Also, there is a great
    opportunity to earning just sitting from home.

6
Skills Required for Digital Marketing
  • Although there are a lot of skills that might be
    required for landing up a job. We are describing
    here some of the most required skills that are in
    demand.
  • Knowledge about the Search Engine
  • As the game starts from the search engine only it
    is good to have some knowledge about them.
    Although there are several search engine options,
    we are just required to focus the google and
    bing. As the two are the most used search engine.
    Among these two engines, Google is the most used
    search engine. Google alone serves 86.6 percent
    of the users. And rest is being used by Bing. So
    its pretty obvious that we will focus on google
    but we cant leave the rest percentage of bing
    searches.

7
SEO and SEM
Having these skills can be profitable for any
business. And our goal is to make a particular
business profitable one. Also, these skills may
land up you a decent earning job. Along with the
content writing skills, the SEO and SEM work
lucid. So if you are a fresher it is suggested to
have skills in SEO and SEM.

8
Current Career Scope in Digital Marketing
As of now, there is a huge career scope in
digital marketing. As there is a lack of digital
marketing professionals. There is a lot of job
options in this field but many people are not
aware of that. Even there are people with a lack
of proper skills. Also, there is a great demand
for digital marketing professionals. So if you
have a proper skill you will do great in this
field. Also, you can earn infinite by just
working as a freelancer. No need of working for a
10 to 5 job.


9
Future Career Scope in Digital Marketing
  • As the demand for the internet growing day by
    day. Even the local markets are too coming online
    so definitely, there will be a huge demand for
    digital marketing professionals. The more advance
    and new algorithms of google search engines may
    arrive. So if you are looking for a career scope
    in digital marketing, you are on the right path.
    All you need is to keep updated yourself with the
    latest tools and technologies.

10
Paying in Digital Marketing
  • Although the payings depends on the quality of
    work one does. We are sharing here some of the
    approximated earning of some roles per annum.

ROLES PAYMENTS
Marketing manager 4,00000 10,00000
SEO manager 3,00000 7,00000
SEM/PPC expert 3,00000 5,00000
Web designer 3,00000 6,00000
Social Media Manager 3,50,000 7,00000
Content Writer 2,50,000 5,00000
11
NOTE
  • Apart from these skills one also needs to be
    creative in these fields. Sometimes your
    curiosity does a lot for you. The way you write,
    the ways you present your views matters a lot. If
    you are a person who has great writing skills you
    might love this field. But keep in mind that
    content writing is not the only thing its just
    one of those things.
  • Train yourself as much as you. As theres always
    an update in the technologies, you need to keep
    yourself updated.
  • This field allows you to earn right from your
    home. One needs to be familiar with the tools
    that have been used in this process. Learn to
    play with google algorithms. Having a little
    knowledge of AI can work for you, but its not
    that mandatory.

12
  • So this was our blog on career scope in digital
    marketing. We covered almost every aspect related
    to the career scope in digital marketing in
    India. Digital marketing not only gives you a way
    to earning it also gives wings to your
    creativity. Feel free to comment below. Hope this
    piece of knowledge might help you in landing up
    your new job. Just read this presentation and
    picked your objective. And Thank You for watching
    our presentation on -
  • Career Scope in Digital Marketing Need to know
    for your Best Future
  • https//relate13.com/career-scope-in-d
    igital-marketing/
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