gautam26 (1)

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Alcoholic beverage trends to look out for in 2021
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The beverage segment is a crowded space, with
several different categories vying to cater to
consumers' hydration and thirst-quenching
requirements. But, there's a category in
beverages that don't fall in either one of them.
An alcoholic beverage contains ethanol, produced
by fermentation of grains, fruits, or other
sources of sugar. The alcoholic beverage trends
have seen rapid change in the past few years.
Consumers seek different beverage attributes at
different times, depending on their need or
states. New alcoholic beverage trends such as
crafted beer, flavoured spirits, experience-based
drinks and blended cocktails have made the
alcohol beverage space more competitive for
established formats like whiskeys and liqueurs.
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Low-Alcohol drinks

• With consumers getting more conscious about
  lifestyles and price points, beverages with low
  levels of alcohol have become a huge turning
  point. With only a 30 or a 40 ml shot of spirit,
  brands can bring the costs down by 1/3rd and also
  make the drink healthier. This alcoholic beverage
  trend will surely attract more customers in the
  future, and the brands putting a more creative
  approach into it.

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Sugar-free Cocktails

• Changing lifestyles and healthy diets are pushing
  consumers to reduce their sugar intake. They now
  seek healthy, better-for-you food and drink
  choices, and brands need to go that extra mile to
  convince consumers to stick with them. And with
  health becoming a priority and people going for
  spirit and water combinations, sugar-free
  cocktails with salt and acid balanced from the
  sugar in the aged spirit will be a new alcoholic
  beverage trend in India.

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Hard Seltzer

• Hard seltzer was the fastest-growing alcoholic
  beverage trend on menus last year. These
  flavorful carbonated water beverages spiked with
  alcohol are appealing to both looking for
  low-calorie and low-sugar options. In the year
  ahead, we will surely be going to see brands
  considering new flavours, local collaborations,
  hard seltzer-based cocktails, and letting
  customers customize their hard seltzer with
  flavoured syrups or ingredients.

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Organic wines

• As customers become more conscious of their
  choices, wine has started to gain traction in
  India. The upper echelons of the society are
  increasingly discerning of the wine production
  and quality of ingredients. Hence, organic and
  sustainable wine has risen in popularity in the
  most recent years. This shift in alcoholic
  beverage trends can be attributed to new
  alternative packaging alternatives, including
  wine in cans and the growth of rose wines in
  future.

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Thank You!