Media companies venture towards the Sports betting arena

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Media companies venture towards the Sports
betting arena

• https//datasportsgroup.com/

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Already crowded sports betting market welcomes
media companies with open arms. Ever since
Supreme Court removed a ban on sports betting
outside Nevada in 2018 which was later Legalized
by New Jersey, organizations are climbing on top
of each other to capitalize on the new business
strategy. America's biggest media companies are
itching to get in as well. the only problem they
face is deciding how long can they dangle their
feet in the water? Over the years, many media
big houses have developed a separate vertical to
enter into sports betting sector. Tapping the
potential of sports fan who used such publishers
properties and make the bet on other platforms.
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There is a fine line which these big names have
to adhere to while exploring such opportunities
as they need to be careful not to compromise on
journalistic principles along the process. The
most aggressive approach is laid out by Fox who
rolled out the red carpet for Fox Bet an online
betting app, Fox Corp is investing a 5 stake in
Stars Group Inc. to spearhead its own Sports
Betting platform. This makes Fox the second media
firm officially involving themselves in the
betting domain. The Score, a mobile sports app
has also revealed its plan to launch a mobile
sportsbook, a horizontal extension in the field
of sports which supports their existing fantasy
sports business which can bring in more revenue
from half of its subscribers who bet on sports
regularly.
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Other media firms are being cautious in their
approach and not entering direct but indirectly
by partnering with casinos on the ground. Taking
this approach, we have ESPN who is partnering
with Caesars Entertainment to come up with a TV
program for betters. And Turner Sports and
Bleacher Report is partnering with Caesars as
well to showcase their branded studio inside
Caesars Palace Sports Book in exchange for
sponsorship. Elsewhere, Barstool Sports has come
up with an independent site- Barstool Bets which
engages the audience with free-to-play games with
cash prizes, and Vox Media launches DraftKings
Nation a sports betting publication by partnering
with DraftKings.
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Based on a survey by Action Network/Global Web
Index survey in todays world 79 of fans would
more likely place a bet via an app or website
which offers two-way interaction and 51 would
prefer a physical interaction to place a bet in
shop or casino. Some networks though are
separately offering the betting content on
streaming services though fans are indifferent
when it comes to such separation. The ban had
restricted the thriving business of Sports
Betting in US while in Europe no such ban had
existed taking the example of Sky Bet a sports
betting company owned by Stars Group has been in
existence for years. And forms an important
avenue for revenue for the firm.
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With more players coming in the awareness would
boost as well which will help bring in potential
betters. And the vertical integration by
publishers will help grow and retain more
audience who require such content and gamble as
well, according to a survey by Seton Hall Sports
Poll 70 of sports fans in the US are likely to
watch the game if they have placed a bet on it.
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The most important decision these Sports Betting
companies while venturing into a new domain is
the need to look for a reliable sports content
provider. Even, these media houses could also
wish to outsource the content part to sports
content providers like Data Sports Group. Giving
you access to tools like data and statistics to
power the betting services, as well as the added
ability to engage your audience with 50 years of
rich historical data. This data can be combined
with odds provided by leading bookmakers in a
single interface for quick and seamless
integration to aid fast decision making with the
help of intuitive Pre-Match widgets like Head 2
Head, Form Guides, Under/Over, Top scorers, and
more. Offering everything under one roof.
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Contact US

• Emai -sales_at_datasportsgroup.com
• Phone - 1 [phone]
• Address - 2600 Kinmere Dr
• City Gastonia
• State - North Carolina
• PIN 28056
• Country - USA