How investment banking firms help in raising funds?

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How investment banking firms help to raise funds?

• Investment banking is a stream of banking that
  primarily focuses on capital financing for global
  and local businesses, individuals, and even
  governments and other entities. Investment banks
  are best known for their work as a financial
  mediator. Its role begins with pre-underwriting
  urges and sustained after the distribution of
  securities in the form of advice.
• It is the division of a bank or financial
  institution that serves governments,
  corporations, reorganizations, and broker trades
  for both institutions and private investors, aid
  in the sale of securities, and facilitate mergers
  and acquisitions advisory services, by providing
  underwrite new debt and equity securities. They
  are generally involved where a huge amount of
  money moving happens. It also provides guidance
  to issuers regarding the issue and placement of
  stock.

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• Investment banking firm manage financial aspects
  of large projects and help governments,
  corporations, and other groups plan. They
  primarily help clients raise money through dues
  and equitableness offerings.  it includes raising
  capital through Initial Public Offerings, selling
  shares to investors through private placements,
  credit facilities with the bank, or issuing and
  selling bonds on behalf of the client.
• The investment banking firm plays a crucial role
  in arranging equity financing and would put
  together a brochure with the terms of the
  offering and the risks it carries, help price the
  offering, and manage the issuance process. The
  shares priced should be just right. If they are
  priced too high or too low the public may not be
  interested in buying them.

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• All investment banking firm activity is
  categorized as either the buy-side or the
  sell-side. The sell-side involves trading
  securities typically refers to Initial Public
  Offerings, market-making services, helping
  clients facilitate transactions, placing new bond
  issues. The buy-side assists Private equity
  funds, hedge funds, unit trusts, mutual funds,
  and investing public to help them boost their
  returns when investing or trading in securities
  such as stocks and bonds.

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