Challenges for the Beverage Industry In India

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Challenges for the Beverage Industry In India
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State of the beverage industry
With a population of over 1 billion, India offers
immense opportunities in the refreshing beverage
category. The beverage industry in India
contributes 8-9 per cent to the total FMCG market
in India. And with the entry of major
international beverage players over the last few
decades, the market has become a competing ground
to connect with Indian consumers.
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Requirements of the Indian consumers
Nowadays, consumers can choose refreshing
beverages of almost all flavours, colours,
ingredients, health and nutritional values, which
is pushing brands to look for new ways to remain
relevant and exciting for consumers. To meet
customer demand, beverage manufacturers need
refreshing beverages with a gourmet appeal. So
beverage manufacturers have to keep reinventing
their approach and upgrade to new methods or
products to engage their consumers.
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Challenges for the beverage industry in India
Despite numerous opportunities offered by the
Indian Market, there are several challenges for
the beverage industry in India. One of the
biggest challenges for the Indian beverage
industry is overtaking the rural markets, which
is about 67 per cent of Indias total population.
Reaching and connecting to rural consumers in a
vast country like India also poses a significant
challenge in distribution.
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Solution Provider in the Indian beverage market
Indian beverage market provides huge
opportunities for both domestic and international
companies. However, in recent years several
domestic companies have also started to give a
tough competition to the big established
powerhouses. These domestic companies are
empowered by beverage innovators that solve all
their product needs, such as natural sourcing,
authentic culinary processes, and an innovative
approach to the science of taste.
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Thank You!