Social Surveillance

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Which one you will you pick??
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You as Business Launcher
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Consumer Behavior
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Adults have searched about personal services they
need like a doctor, lawyer or plumber.
People had changed a purchase decision due to a
bad review they saw online.
Internet users believe reviews are the most
credible form of advertising
All Internet users over the age of 18 have left a
review online.
People express concerns about brands, products,
and services.
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Consumer Behavior
WHO
WHAT
WHY
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People look at only the first page of Google
Consumers trust online search engines the most
when conducting research on a business
People do comparative shopping for every single
purchase they make, and they shop on multiple
channels
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Negative Reviews are big No No
Lawyer
Event Manager
Sports Club Owner
Fashion Designer
Natasha, a budding fashion designer recently
started her own clothing line in market.While she
experimented with designs, she unknowingly
annoyed 1 client who liked traditional
attire. The Result was one bad review which cost
her about 22 of her new customers.
Shika, a well learned lawyer from renowned
institute joined a law firm.After few simple
trials, she took some complex cases which
ultimately she lost.Result 3 bad reviews from her
clients. After this ,it became very difficult for
her to get new clients .She lost almost 59of her
customers.
Rakesh, young fun spirited guy has his own Event
company. Although Passionate he was novice and
people felt it. He got 1 star rating online and
people stop trusting him after that.Only 13
people were interested in his company
John was always interested in sports and dreamt
of owing sports club.He eventually did but was
struggling to maintain it.After 2 star rating, he
lost about 13 of customers.
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Positive Reviews are Sales boosters.
31 New Purchases For Jeffs Company
Source-Harvard Business School
Source-Invesp
5-6 Increase in revenue
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Example of Negative Publicity
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Dangers due to online environment
Competition Hidden Agendas
Lots Of Information displayed
Social Media Threats
Negative Reviews
Possible dangers to your online reputation
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Advertro India
Negative search result
AISECURE
Search Engine
Website Feedback
You as Business in online world
Customer Reviews
WJLKLKLKL
Social Media
Wikipedia Content
Multi Portal
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Experts
Bloggers
Past Employers
Critics
Customer Reviews
Search Engine
Forums
Social Media
Portals
Press Releases
What people are saying about you??
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Social Surveillance
Social Surveillance is process of controlling
what shows up when someone googles your name
/brand/services/products.
http//
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What Comprises Social Surveillance?
SOCIAL MEDIA PROFILES
REPUTATION MONITORING
SEARCH ENGINE PROTECTION
Social Surveillance (O.R.M)
PROVEN TOOLS FOR R.M
REVIEWS MANAGEMENT
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Why Social Surveillance??
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Process Of Social Surveillance
We provide tailor made service, backed by proven
tools framework, in-depth knowledge and task
based process.

Analyse those negative publicity that will help
to determine the effort or tools you will need to
use in order to move them from listing results.
Identify the reputation trends/negative
publicity of your name/ brand/product/company.
Using tools such as Social Bookmarking Programs,
Social Profiles, Press Releases, Heavy Quality
links/content,Search Protection, Collection of
reviews of site, Visibility and discovery of
positive customer feedback, Onsite feedback,
Burial of negative reviews/replacement.
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Reputation Monitoring
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Tools for social surveillance
https//www.tumblr.com
pinterest.com
https//www.pinterest.com/
myspace.com
https//www.plurk.com
authorstream.com
http//www.scoop.it/
plurk.com
quora.com
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Tools for social surveillance
locanto.com
https//www.reddit.com/
imageshack.us
https//www.tumblr.com
classifiedsfactor.com
500px.com
h1ad.com
weheartit.com
Wordpress.com
blogspot.com
wallclassifieds.com
myspace.com
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Tools for social surveillance
vimeo.com
www.slideserve.com
issuu.com
www.powershow.com
scribd.com.
www.dailymotion.com
en.calameo.com
Tumblr.com
lulu.com.
www.authorstream.com
mediafire.com
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Reputation Score Report
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• Deliverables

Reputation Monitoring
Search Protection
Reviews Management
Social Media Programs
SEO

• Replacement /burial of negative reviews
• Damage control by pushing positive things about
  organization
• Monitoring
• Goodwill approach to retain unhappy customers

• Desired keyword pushing on search engines.
• Visibility of company/brand/individuals on search
  engines.
• Ensure positive things comes when searched on
  search engines.
• Third party collection of reviews/rating(
  Justdial, Sulekha)

• Social Media profiling

• Screening your brand with predefined keywords.

• SE SETDOWN
• Positive social bookmarking
• SE Cleanup
• Heavy Quality Content

• Collection of customer reviews on your site/blogs

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BOOSTER(30K)
No. of Keywords protected - 5
Search result links-15
Search result up to page - 1 ,2
Monitoring Yes
Continuous social media bookmarking
Continuous Google write ups and submissions
Business profile linking
20 review site profile creation and monitoring
Continuous forum profiles
Continuous photo sharing
Continuous video sharing
Link building positive content
Continuous press releases
Dedicated Reputation Specialist
Country domain - 1
Language- 1
AISECURE(45-55K)
No. of Keywords protected - 5
Search result links-15
Search result up to page - 1 ,2,3
Monitoring Yes
Continuous social media bookmarking
Continuous Google write ups and submissions
Business profile linking
20 review site profile creation and monitoring
Continuous forum profiles
Continuous photo sharing
Continuous video sharing
Link building positive content
Continuous press releases
Dedicated Reputation Specialist
Country domain - 1
Language- 1
STARTER (10 K)
No. of Keywords protected - 2
Search result links-10
Search result up to page - 1
Monitoring Yes
Continuous social media bookmarking
Continuous Google write ups and submissions
Business profile linking
20 review site profile creation and monitoring
Continuous forum profiles
Continuous photo sharing
Continuous video sharing
Link building positive content
Continuous press releases
Dedicated Reputation Specialist
Country domain - 1
Language- 1
Time 30-35 days
Time 40-60 days
Time 60-90 days
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REVIEWS BASIC
Google Reviews50
Portals Reviews specific to category50
Just dial /Sulekha Platforms Reviews 50
Time2 month
REVIEWS PREMIUM
Google Reviews100
Portals Reviews specific to category100
Just dial /Sulekha Platforms Reviews 100
Time4 month
REVIEWS ADVANCED
Google Reviews300-400
Portals Reviews specific to category300-400
Just dial /Sulekha Platforms Reviews 300-400
Time6 month
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GOLD(RS 7000)
Instagram
5000 likes
5000 followers
15 days daily post
5000 Insta views
Facebook
5000 likes
5000 followers
15 days daily post
5000 FB views
Youtube
5000 likes
5000 followers
15 days daily post
5000 YB views
PLATINUM(30,000)
Instagram
10000 likes
10000 followers
15 days daily post
10000 Insta views
Facebook
10000 likes
10000 followers
15 days daily post
10000 FB views
Youtube
10000 likes
10000 followers
15 days daily post
10000 YB views
SILVER(Rs 3000)
Instagram
1000 likes
1000 followers
15 days daily post
1000 Insta views
Facebook
1000 likes
1000 followers
15 days daily post
1000 FB views
Youtube
1000 likes
1000 followers
15 days daily post
1000 YB views
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Benefits
Benefits
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THANK YOU