What is Email Marketing - PowerPoint PPT Presentation

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What is Email Marketing

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Email marketing, and for good reason, has been around forever. It’s the most direct and productive way to communicate, cultivate, and turn your leads into clients, consistently winning out over all other marketing channels. – PowerPoint PPT presentation

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Title: What is Email Marketing


1
What is Email Marketing?
2
What is Email Marketing?
  • Email marketing, and for good reason, has been
    around forever. Its the most direct and
    productive way to communicate, cultivate, and
    turn your leads into clients, consistently
    winning out over all other marketing channels. We
    will walk you through the whole process of
    setting up your email marketing funnel in this
    guide so that you can obtain leads and generate
    sales, 24/7.

3
The Importance of Email Marketing
  • The biggest subject we answered is email
    marketing, but we havent come across why it is
    so relevant for your business. email marketing.
    Lets talk about it now. Email remains the most
    successful way to nurture leads and improve
    consumer loyalty, amid the proliferation of
    social media and unsolicited spam email (which is
    never a good marketing strategy, by the way). You
    should make email marketing one of your top
    priorities for several reasons. 1. The number one
    medium for contact is email. Were you aware that
    at least 99 of customers check their emails on a
    daily basis? It cant be told about any other
    means of communication. 2. Your list is owned by
    you. 

4
What is Email Marketing?
  • It can be considered a form of email marketing if
    a business sends out an email, apart from order
    confirmations and direct answers to customer
    queries. Email marketing, which includes
    websites, social media, blogs, and more is one
    category of internet marketing. Email marketing
    can include newsletters with updates on the
    company, or sales promotions and exclusive
    subscriber offers. Marketing emails can often try
    to communicate a general message on behalf of the
    organization, such as in the aftermath of a
    natural disaster or business scandal. 

5
How Email Marketing Works?
  • An email marketing campaign is easy to set up and
    monitor, which makes it accessible for small
    businesses. For example, you can add to your
    website a newsletter sign-up feature. You will
    send newsletters to a growing audience as
    individuals sign up. You can also guide customers
    from your social media accounts to the
    newsletter. Price and ease are the two largest
    benefits of email marketing. Emailing is an
    inexpensive form of promoting the business and
    its goods or services, compared to other forms of
    marketing. A monthly newsletter is a simple and
    convenient way to give your business updates,
    upcoming events, and special offers.

6
The relevance of Email Marketing
  • It is tempting to send emails in the age of
    social media. But it remains an important part of
    marketing campaigns, as is statistically evident.
    In a survey of more than 1 billion shopping
    sessions in 2019, the email marketing average for
    social media was 2.3 compared with 1.3 One of
    the great advantages of e-mail is that consumers
    have more chance of seeing an e-mail than social
    media. It doesnt mean that anyone you want to
    see your message can see just sharing something
    on social media. However, before it is read (or
    deleted), an email can remain in an inbox. The
    easiest way to do this is to work with social
    media email marketing. 

7
Email Marketing Strategies
  • Build your own list
  • All you can do is turn off many of the people you
    hoped to become clients by sending an unsolicited
    email. If your website, store, or event will show
    you clearly when customers want to accept your
    e-mails.
  • Pursue the law
  • Email vendors must comply with the CAN-SPAM Act
    laws. The above rules have a non-discretionary
    subject line that offers a straightforward way to
    unsubscribe and at the end of your emails include
    your name and address.
  • Mix up the posts
  • Dont submit advertisements all the time to
    purchase. Using your emails to connect with
    customers by sharing your or other experience,
    giving them useful tips and insights. Share
    details that help you and your organization to
    know more about you.
  • Respect Your Subscribers
  • Nice to manage your list. Note, the people with
    whom you interact trusted you they deserve your
    respect. If you want to make them feel unique,
    from consumers to fans and even evangelists for
    your brand.
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