what is local seo - PowerPoint PPT Presentation

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what is local seo

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If you have a local company, such as a store, or if people regularly visit your workplace, optimizing your website is often about ensuring that people can find you in real life. Even now, you’re only reaching an audience that is in the same geographical area as you are when you’re not actively bringing people into your house. So, for that area, you need to optimize! We call this what we call “local SEO.” – PowerPoint PPT presentation

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Title: what is local seo


1
WHAT IS LOCAL SEO
2
What is Local SEO?
  • If you have a local company, such as a store, or
    if people regularly visit your workplace,
    optimizing your website is often about ensuring
    that people can find you in real life. Even now,
    youre only reaching an audience that is in the
    same geographical area as you are when youre not
    actively bringing people into your house. So, for
    that area, you need to optimize! We call this
    what we call local SEO.

3
What is Local SEO
  • Want to learn all the local SEO stuff? Youll
    learn how to customize your local business
    website for search engines during our
    Local SEO training. So in your area, youll start
    ranking! And with the best news? It is free
    temporarily! The basic rule these days is that if
    you have a correct address in a region/city, its
    by far the easiest to optimize. This allows you
    to create local landing pages and help
    individuals with a store locator to find your
    shop. The thing is that if, for example, you want
    to optimize for a service area that you are not
    physically located in, your main optimization
    tool is content.

4
What is Local SEO
  • You should just write about that area a lot. We
    discovered that this frequently results in forced
    pages that have nothing to do with the company at
    hand. Its clear that only for SEO purposes are
    these pages added. Mentioning all the areas Just
    recently, I heard someone say that some nearby
    towns have just been listed. And that gave him
    tourists from those cities. That could have some
    effect, to be honest, depending on the niche that
    you are in. Although I wouldnt call it optimized
    properly.

5
Local SEO isnt just about search engines
  • Yes, there is a lot you can do online to optimize
    your website for a local audience. But if you are
    running a local business, things like
    word-of-mouth and a print brochure also
    contribute to local SEO. If you also mention your
    website and social profiles on your offline
    communication/promotion, your Facebook likes will
    grow, your Twitter followers will rise, and your
    websites direct traffic may rise. This would
    also be clear to Google in one way or another,
    maybe indirectly. So, back to our key question
    what does local SEO mean? Local SEO consists of a
    variety of factors that, through better search
    engine rankings, help you address your local
    audience.

6
Conclusion
  • For companies, fighting to climb the SERPs can be
    difficult, particularly if you are a small
    company with limited resources. But local SEO is
    vital to the success of your market, with 18 of
    local mobile searches leading to a sale within
    one day. And to find what they need, as people
    depend more and more on search engines and
    feedback, youll need to improve your local
    rankings to be found. So by optimizing your
    website, creating great local content, gaining
    citations, and receiving ratings, climb the local
    SERPs. 
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