Idaho SEO and PPC Advertising - PowerPoint PPT Presentation

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Idaho SEO and PPC Advertising

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SEO Boise SEO Idaho Advertising Agency constantly work hard at building and updating your website and Google rankings. They build about 95% of their clients’ websites for free! – PowerPoint PPT presentation

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Title: Idaho SEO and PPC Advertising


1
  • Idaho SEO and PPC Advertising 
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2
  • Search engine marketing is a brave new world for
    many insurance providers and insurance firms,
    complete with a litany of vague words and
    acronyms. It may seem overwhelming at first, like
    any new area, is readily understandable after a
    brief analysis of the terminology and basics. Let
    's look at the search engine ads for insurance
    and identify words and acronyms along the way. Do
    you want to learn more? Visit advertising company

3
  • For now, let's think of the insurance search
    engine marketing (insurance SEM) as it applies to
    the insurance business, as if we were talking
    about the not far past printed Yellow Pages
    telephone book. Fifteen years ago, if anyone were
    looking for a business, product or service, they
    might take a Yellow Pages off the shelf and open
    the telephone book to search for the given
    product , service or company, flipping pages
    until they found the appropriate telephone book
    pages. Let 's assume for the purposes of this
    example that someone needed property and
    liability insurance, and they were searching for
    insurance companies they could contact. After
    finding the two yellow pages which listed
    insurance agencies, the person who was looking
    for the insurance could search the names of the
    insurance agencies beginning with the letter "A."
    It is approximately equivalent to the Google,
    Bing or Yahoo Search Engine Results Portal
    (SERP). A big distinction here is that these
    search engines list their results, as opposed to
    alphabetically, by significance. The location of
    the names on the SERP relates to the enhancement
    of organic SEO, or in this case, the search
    engine security. Have a look at local seo to get
    more info on this.

4
  • There will of course also be several commercials
    interspersed throughout the agencies' two phone
    book pages, both small and large. Such
    advertisements are approximately equivalent to
    PPC advertising (Pay Per Click advertisements)
    seen on the search results pages today. One
    notable difference is that the insurance agency
    will pay a flat rate for the ad in the case of
    the old Yellow Pages phone book, whereas with a
    PPC the insurer only charges if a user clicks on
    your ad. There's also something called PPI (Pay
    Per Impression) just for the sake of
    clarification, where the company will pay for
    impressions, though we're going to stick with our
    PPC ad comparison for our insurance agency
    website optimization topic. If you wish to learn
    more about this, visit digital marketing company.

5
  • Summary
  • SEO Boise SEO Idaho Advertising Agency constantly
    work hard at building and updating your website
    and Google rankings. They build about 95 of
    their clients websites for free!
  • Visit this site to learn more
  • https//www.treasure-valley-idaho.com/
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