Crisis Communication – Smart Marketing That Connects

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Crisis Communication
Smart Marketing That Connects
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The Need to Stay Digitally Connected

• Businesses need to stay in constant communication
  to stay ahead - says Anastasiya Golovatenko, a PR
  expert.
• Organisations need to connect with their
  consumers on all the platforms - she said further
  adding,
• As competition increases, their attention span
  reduces. It is imperative that businesses catch
  consumers across multiple platforms.

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The Need to Stay Digitally Connected

• Pradeep Kumar, a PR expert, says People now have
  more time on their hands to read and
  communicating regularly is a must to stay
  connected and be heard and seen during these
  pandemic times.
• In a country like the UAE it is also important to
  be seen communicating through more official
  channels, like news websites and LinkedIn, which
  remain reliable and professional ways to be
  visible.

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Business Mentors Say

• The best business mentors in the world will tell
  you that successful marketing and communication
  connects with your customers. At a time when the
  global situation is changing almost daily,
  businesses need to be highly adaptable especially
  considering the fact that internet users are
  spending more time online now.

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Using the Right Communication - Tone Matters

• Do you wants to be seen as profiting from a
  crisis? No, right!
• Communicating in the right tone is critical.
• Smart communication resonates and connects
  emotionally During a crisis, empathy and care are
  the keywords.
• Show customers and prospects that you are
  genuinely interested in their concerns.

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Using the Right Communication - Tone Matters

• As a brand and a business how you connect to your
  audience will determine how you are seen after
  the crisis.
• Use voice video messaging for more personal
  communication
• Injecting a personality to your brand message for
  more impact
• Creating engaging text for websites or
  influential blog posts
• Engage in speaking opportunities use press
  releases effectively.

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BE Relevant

• At a time of a crisis, a good business
  communication strategy offers deeper insights.
• All communication must be researched and
  relevant.
• Conduct a SWOT analysis to assess the various
  risks.
• Communicate relevant updates from various
  business verticals.
• Important to identify what value can be to the
  wider community.

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BE Relevant

• Signs of weak leadership are an added burden on
  an organisation in times of Crisis
• Putting into Practice what you preach to avoid a
  disconnect between words and actions.
• Produce expert-level content that carries
  insightful and useful information.
• Everyone is looking for a trusted voice

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Theres more about crisis management here

• https//jupiterbusinessmentors.com/crisis-communic
  ation-using-smart-marketing/