Title: Build a Content Framework That Doesn’t Flop
1Build a Content Framework That Doesnt Flop
Synclarity Digital Pvt LTD
2Build a Content Framework That Doesnt Flop
The basis of all digital marketing strategies
embraced by every company is content marketing.
It blends with all kinds of marketing strategies
such as social media, influencers, SEO, etc., and
the reason is simple. No marketing campaign will
succeed without content, and so content is at the
core of all digital marketing. Good content is
no longer good enough. Just the material gets
better! Optimisation and, most importantly,
practical and actionable content marketing
objectives are required for the purpose of
content production. Without this? You may have
read, "Content is the King," but have you ever
wondered what goes into the process of producing
outstanding content? Content creation includes
intent, analysis, optimization, and the ability
to create a link with your core audience, most
importantly.
3What exactly is the Framework of Content?
- In short, it's a structured plan to target how
you're going to create content, why you're going
to create it, for whom you're going to create it,
and how it affects your marketing plan. There are
many types of content frameworks, but Jaljeet
spoke about the most effective ones in the
webinar. - Here is a list of content frameworks. Lets look
at them one by one.
- The Rule of 3
- Among the most significant aspects of producing
effective content is - How well the content is delivered?
- How much of an effect it has on an audience?
- How efficient is it in delivering a message?
- When you are creating content for social media or
digital advertising, there is one rule to stick
to that will have the greatest effect on how
successfully your message is received The Rule
of Three.
4What Exactly is Rule of Three?
The Rule of Three is based on the idea that
things that come in threes are usually funnier,
more enjoyable, or more successful than any other
number. When used in words, either by speech or
text, the audience is more likely to consume the
information if it is written in threes. Think of
it. The rule of three applies everywhere. The
most intriguing taglines Just Do It, Im
Loving It, Impossible is Nothing The most famous
movies Amar Akbar Anthony, 3 Idiots The most
famous rhymes The Three Wise Man, The Three
Musketeers The most famous day to day phrases
Solid, Liquid, Gas, 3 Course Meal Starter,
Main-Course, Desert
5Structure Three-Act
The Three-Act Form is the next paradigm. Often
ask yourself, as a content marketer, who is your
storey's hero? The response is your audience is
the hero. It is important to present each piece
of content you create with the idea that it is
valuable advice to assist the hero on their
journey. When you have that in mind, content that
is both interesting and useful to your audience
will still be continually produced. Let's take a
look at Jaljeet 's concept of the 3 Act
Structure. There is a model in screenwriting that
splits a storey into three separate sections
Setup (Start), Conflict (Story), Resolution
(Solution).
6The AIDA Model
"The AIDA Model" was the third system stated by
Jaljeet. The AIDA model describes the four steps
that a customer has to go through in order to
become a client. Attention, interest, desire, and
intervention (AIDA) are the phases. Your content
must draw attention to your brand during these
four stages, generate interest in your product or
service, create a market for it, and facilitate
action to try or buy it.
7Using These Mechanisms
- Using a structure is like getting a blueprint
when it comes to strategic analysis and applying
knowledge to steer creative execution. This shows
how multiple pieces of content work together.
Each of these content marketing structures
represents a particular approach, strategy and
plan for the implementation of content marketing. - Use these frameworks as a strategy overview for
how value can be created and then tailored to
meet your business needs.
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Synclarity Digital Pvt Ltd