SEO in Digital Marketing

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SEO in Digital Marketing
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Digital Marketing

• Digital Marketing is an online marketing form of
  advertising delivered through digital
  channels/platforms.
• Digital channels can be search engines (Google,
  Bing etc.), social media (Facebook, Instagram,
  YouTube etc.), web applications, mobile
  applications, emails etc.
• Any type of marketing involving electronic
  devices and online is termed as Digital
  Marketing.
• Digital Marketing is done through SEO(Search
  Engine Optimization), SEM(Search Engine
  Marketing), SMM(Social Media Marketing), Content
  Marketing, Affiliate Marketing, Email Marketing
  etc.

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SEO (Search Engine Optimization)

• SEO is a method to increase the relevant traffic
  to your website by ranking high in the web
  results in unpaid section, organic results.
• In SEO, the online content of your website is
  optimized in such a way that when a query comes,
  Search Engine will show up your site first
  depending on the keyword the search comes.
• SEO increases the quality and quantity of the
  traffic to the website.
• SEO is an important part of Digital Marketing.

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On-Page SEO

• On-page SEO helps search engines to understand
  the content of the website and if its relevant
  to the query.
• On-Page SEO factors are
• Content
• Title Tags
• Header Tags
• Meta Description
• Keyword Cannibalization
• Image Optimization

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Off-Page SEO

• Off-Page SEO are activities done outside or
  off-page to get positive impact on SERPs (Search
  Engine Result Page).
• Link Building
• Social Bookmarking Sites
• Social Networking
• Directory Submission
• Blogs
• Q A
• Infographics
• Video Submission
• Image Submission
• Web 2. 0 Submission

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SEO Tools

• Availability of efficient SEO tools makes our
  work easy and effective. There are many free and
  paid SEO tools. Some of the commonly used SEO
  tools are
• Google Analytics
• Google Search Console
• Keyword Planner
• SEMRush
• Moz Pro

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Digital Marketing Institute

• Digital Marketing is gaining more popularity than
  any other marketing strategies as the results are
  measurable, unlike others.
• ROGERSOFT Technologies is an Online Digital
  Marketing Institute.
• Students from around the globe can join ROGERSOFT
  Technologies in Kochi and Trivandrum, as
  ROGERSOFT Technologies offer online classes for
  digital marketing.
• The timing and batches are allotted as per
  students requirements.

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ROGERSOFT Technologies

• https//www.rogersoft.com/digital-marketing-instit
  ute/
• Ph 1 91 9995638376
• Ph 2 91 9446488187
• Email contact_at_rogersoft.com