MENA Nutraceuticals Market

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MENA NUTRACEUTICALS MARKET ANALYSIS

• MENA Nutraceuticals Market, By Product Type
  (Dietary Supplement (Vitamin Mineral
  Supplement, Herbal Supplement, Protein
  Supplement), Functional Food (Omega Fatty Acid
  Fortified Food, Probiotic Fortified Food, Branded
  Iodized Salt, Branded Wheat Flour), Functional
  Beverages (Energy Drink, Fruit Juice, Enhanced
  Water, Health Drink)), and By Region (GCC, North
  Africa, Rest of Middle East) - Size, Share,
  Outlook, and Opportunity Analysis, 2020 - 2027

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• Market Overview
• The MENA nutraceuticals market is projected to
  surpass US 20.0 billion by the end of 2027, in
  terms of revenue, growing at CAGR of 7.1 during
  the forecast period (2020 to 2027).
• Market Dynamics Drivers
• Regionally, GCC dominated the global water
  purifier market in 2019, reporting 42 market
  share in terms of revenue, followed by North
  Africa and Rest of the Middle East, respectively.

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Figure 1. MENA Nutraceuticals Market, Revenue
Share (), By Region, In 2019
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• Market Dynamics Restraints
• Weak standards in the MENA nutraceuticals market
  is a major factor hampering the growth over the
  forecast period. Moreover, regulations differ
  from country to country in terms of the
  definition of nutraceuticals and its inclusion
  under the food category. Thus, the lack of strict
  regulations may lead to misuse of claims pointing
  out health benefits. This expected to hinder the
  market growth.

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• Market Opportunities
• Shifting preference towards on-the-go healthy
  snacks among consumers of the MENA region is
  expected to fuel the market growth over the
  forecast period. For example, Protein bars and
  functional cookies are gaining traction in the
  market as a preferred snack option. Frozen
  yogurt, oats, pasta, and cereal bars are some of
  the breakfast category food that is expected to
  lead the market.

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Figure 2. MENA Lubricants Market Opportunity
Analysis
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• Market Trends
• On the basis of product type, dietary supplements
  dominated the MENA nutraceuticals market in 2019
  with around 37 of market share in terms of
  revenue, followed by functional food and
  functional beverages, respectively.

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• Few Recent Developments
• BASF SA
• In May 2019, BASF and Glycosyn signed a
  partnership agreement for the development and
  commercialization of human milk oligosaccharides
  (HMOs) for broad use in dietary supplements,
  functional nutrition, and medical food.
• Competitive Section
• Key players are operating in the MENA
  nutraceuticals market are BASF SA, DANONE,
  Kelloggs, Arla Foods, Nestle SA, General Mills,
  and AMWAY Malaysia Holdings Bhd

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