Soft Touch Polyurethane Coatings Market

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SOFT TOUCH POLYURETHANE COATINGS MARKET
ANALYSIS

• Soft Touch Polyurethane Coatings Market, By
  Product Type (2K, UV), By Base Type (Water-based,
  Solvent-based), By End-use Industry (Furniture
  and Wood, Electrical and Electronics, Transport
  and Automotive, Others), and By Region (North
  America, Latin America, Europe, Asia-pacific,
  Middle East Africa) - Size, Share, Outlook, and
  Opportunity Analysis, 2019 - 2027

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• Market Overview
• The global soft-touch polyurethane coatings
  market is projected to surpass US 11.0
  billion by the end of 2027, in terms of revenue,
  growing at CAGR of 7.4 during the forecast
  period (2019 to 2027).
• Market Dynamics Drivers
• Increasing demand for soft-touch polyurethane
  coatings from the electronic industry for
  improving aesthetics and touch of electronic
  devices is expected to fuel the market growth.
  These coatings offer a rich feel and soft touch
  to the devices that give a premium feel to the
  product with enhanced handling. Apart from this
  it also offers a protective shield to the devices
  from any accidental scratch and damages. 

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Figure 1. Global Soft-Touch Polyurethane Coatings
Market, Revenue Share (), By Region
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• Market Dynamics Restraints
• Threat from substitutes from other technology
  such as masterbatches as it is a new technology
  and mainly used across interior furniture and
  also interior parts of an automobile is expected
  to restrict the market growth. Moreover, master
  batches provide homogeneous color and remove the
  additional coating efforts and operating costs.
• Lack of awareness regarding the benefits of soft
  touch PU coatings among industrial manufacturers
  of developing is expected to restrict the market
  growth over the forecast period.

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Figure 2. Global Soft-Touch Polyurethane Coatings
Market Opportunity Analysis
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• Market Trends
• The rising focus of researchers to develop UV
  soft-touch coating that gets cured upon exposure
  to UV light is expected to foster the market
  growth of the Soft feels PU coatings. UV coatings
  offer resistance to insects, chemicals, crack and
  abrasion and is a new technology gaining adoption
  across various industries. Hence, the rising
  adoption of UV soft-touch coating is expected to
  augment the market growth over the forecast
  period.

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Figure 3. Global Soft-Touch Polyurethane
Coatings Market, Revenue Share (), By End-User
Industry, in 2018
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• Figure 4. Global Soft-Touch Polyurethane Coatings
  Market Value Chain Analysis

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• Competitive Section
• Key players operating in the global soft-touch
  polyurethane coatings market are The Sherwin
  Williams Company, Akzo Nobel N.V., PPG Industries
  Ltd Axalta Coatings Systems, Rust-Oleum - RPM
  International Inc., Aexcel Coatings., Sokan New
  Materials, and Jotun AS
• Few Recent Developments
• The Sherwin Williams Company
• In March 2016, the company announced that it
  would acquire Valspar Corporation, a U.S.-based
  competitor engaged in the manufacturing and
  distribution of paints. This acquisition offers
  the company an opportunity to expand its presence
  in Europe and the Asia Pacific.

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