How to write an effective content that converts?

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How to write an effective content that
converts?
By Henry Harvin
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Introduction
 Content that excites and engages your reader
with the right tone is said to be the best
content ever. Writing is not only about
punctuation, grammar, misspells, and other
issues. Of course, these are the building blocks
on which you create your content, whether it is
digital Or offline.  This PPT aims to provide
vital information on how to write effective
content that converts. By following this
step-by-step guide on content writing tips will
improve visual content marketing. Also, you can
breathe new life into your writing and check
off your task in no time. Lets begin with the
content writing tips to improve visual content
marketing
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Tip 1 The AIDA Concept
AIDA is the acronym of Attention, Interest,
Desire, and Action which is basis Concept of
Content writing. Attention Get the
audience to rely on you. Online, there are a
lot of distractions, so keeping their undivided
attention is crucial.  Interest You dont
have a long time to get your guests involved in
what you have to say, so get to the important
topics fast. Desire Remind your clients
why they should only opt for your services. Are
your services going to make their lives
smoother, more fun, safer? Action By
asking them exactly what to do next, close the
deal for your client
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Tip 2 Making Your Content an expert material
Think of the concerns people would have when you
compose content for category pages when they look
at that segment. Offer answers on which items
could be better tailored to their needs or which
subcategory may help them further narrow their
search. The aim here is to give them the
information they need on the website they are
reading so that a data hunt does not disrupt the
shopping experience of the consumer.
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Tip 3 The LIFT Model

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Tip 3 The LIFT Model
The LIFT model for content marketing has been
invented by widerfunnel is basically
optimizing your content copy, as you would do for
a landing page. Following are the key factors
involved in the LIFT model Value Proposition
Think about what is the value proposition that
communicates to users, and what is special
about your proposal relative to your
competitors. Relevance How important is the
users messaged and content? Does it fulfill
their standards and how does it contribute to
the root of traffic or the person of their
buyer?  Clarity How transparent is the value
proposition, how can you articulate a single
persuasive argument, what are the next moves,
have a clear visual hierarchy and
call-to-action
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Tip 3 The LIFT Model
Anxiety How do you alleviate anxiety at critical
phases of the user quest? View security seals as
necessary, just ask for needed details, put
non-mandatory fields on a welcome page, and use
plain English to outline your privacy
policy. Distraction How do you prioritize data
in order to eliminate obstacles? Avoid
complicated contexts, have a single convincing
CTA and prevent overloading users with
unnecessary content and complicated
graphics. Urgency How can you build a sense of
urgency for consumers now rather than later to
take action? Do you use an addiction to shortages
and failure to create an emergency? Create a
sense of shortage by showing stock levels and
display end dates for promotions.
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Tip 4 Do not Pitch them, Rather give
advice
No one would believe what you say if the whole
content flow is promotional. But if 90 of the
content flow is instructional, insightful, and
relevant to solving the readers issues, those
readers are much more likely to trust you when
you say, Yeah, and, truly, this product weve
created makes this whole thing very easy.
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Tip 5Empower your Content with power words
The best way that your headlines click rate
increase is to integrate power words in it. Some
examples of power words are
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Conclusion
Along with the above tips, optimize your content
in a better SEO and SMO way. The content
marketing tips that are mentioned above will
qualify your content to the market and convert
your readers to clients. So, start your writing
today. Start involving in the process of getting
noticed by your customers. Happy writing!.
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Also check out the following links
5 Best Content Writing Courses In 2020
Different Types of Writing Styles and
Examples Five Steps To Build A Career
In Technical Writing Top 10 Creative
Writing Courses in UK
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Thank you