Digital Marketing Tools

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Digital Marketing Tools
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What is Digital Marketing??

• Digital marketing is the use of the Internet,
  mobile devices, social media, search engines, and
  other channels to reach consumers. Some
  marketing experts consider digital marketing to
  be an entirely new endeavor that requires a new
  way of approaching customers and new ways of
  understanding how customers behave compared to
  traditional marketing.

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Different Types of Tools

• Organic Social Media Tools
• Sprout Social
• Sprout is a social media management and
  engagement platform for business that makes it
  easy for brands to effectively engage with
  current customers and prospective customers. 
• Wyng
•  Wyng (formerly Offerpop) is an engagement
  marketing platform with a focus on garnering
  engagement via user-generated content, hashtag
  campaigns, referral programs, quizzes, contests
  andmore. 

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• Woobox
• Woobox is a social engagement platform that
  emphasizes interactive content. The platform is
  perhaps best known as a turnkey solution for
  running social giveaways and competitions, Instagr
  am contests in particular.
• Paid Social Media Tools
•  The power of social sites goes far beyond
  organic reach. Paid platforms can get your brand
  in front of large groups of active users that
  youd otherwise be unable to reach.
•  Nanigans
• Nanigans is a multichannel advertising software
  with an emphasis on Facebook marketing. Its
  software has access to the Facebook Exchange
  (FBX) for retargeting and a plethora of other
  tools that make targeting more efficient.

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• Facebooks Power Editor
• The Power Editor is Facebooks own tool for
  creating and running hyper-specific advertising
  campaigns. For marketers just starting on the
  paid social front, this is easily one of the best
  digital marketing tools with no third-party fee
  to create and manage your advertisement. 
• Twitter Native Platform
• Twitter is another major network brands should
  consider paying to advertise on. Twitter has some
  fantastic features for targeting, with
  segmentation functionality that includes the
  ability to target certain keywords so that
  whenever someone Tweets out, or engages with a
  Tweet, using that key phrase theyll be targeted.
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• Email Marketing Tools 
• HubSpot Email Marketing
• HubSpot, a company well known for its CRM and
  inbound marketing software, recently launched an
  email marketing product. HubSpot Email Marketing
  is easy to use, boasts impressive deliverability,
  and of course, comes natively integrated with all
  other HubSpot products, such as the
  free-forever CRM, as well as hundreds of other
  popular marketing tools.
• Mail Chimp
• MailChimp represents an absolute giant within the
  email marketing space, with over 250 billion
  emails sent by its users last year. The beauty of
  MailChimp is the platforms usability and sliding
  price tag based on the size of your email list.
  In particular, their forever free

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• plan is perfect for smaller marketers looking for
  an introduction to email marketing. If youre new
  to digital marketing tools or email in general,
  MailChimp represents a great starting point.
• Marketo
• If youve dabbled with some email platforms and
  feel ready to take it to a more advanced level,
  Marketo could be the solution for you. Although
  email is a huge facet of its business, it is by
  no means the only part of the tool. This makes
  Marketo ideal for those in search of all
  all-in-one weapon for their marketing arsenal.
  Marketo emphasizes automation as part of its
  suite of digital marketing tools, with email
  marketing as a major piece of that puzzle.

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• Programmatic Advertising Tools
• Programmatic advertising refers to the use of
  software to automate the purchase of media
  from both online and offline channels. In other
  words, ads are purchased and displayed
  automatically based on data. 
• Choice Stream
• Choice Streams technology is able to process a
  ton of audience data and discern which of it is
  actually useful knowledge for brands.
  ChoiceStream then uses that information to
  properly target ads to your audiences it knows
  will be a good fit, boosting the relevance of
  your ads to your targets.

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• Rocket Fuel
• Rocket Fuel is a popular tool with a feature
  called Moment Scoring which sets it apart from
  the competition. Moment Scoring assesses
  anonymous user data to calculate how likely
  someone is to respond to your advertisement and
  then uses that information to decide when and
  where to serve your ads. Rocket Fuel offers both
  a self-service platform and managed services.
• Simpli.fi
• Simpli.fi differentiates itself from other tools
  by taking complete advantage of unstructured
  audience data. This means thatunlike some other
  tools on the marketSimpli.fi doesnt need to
  rely on pre-made audience segments to categorize
  audience data. This be a big advantage when
  working with a lot of data.

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• Website Analytics Tools
• Most digital marketing tools out there have
  built-in analytics, right? For instance, Sprout
  Social has social media analytics that show how
  your content performs on a variety of social
  platforms. However, its important to keep an eye
  on the data about events that actually take place
  on your website from clicks to conversions and
  beyond.
• Google Analytics
• Most digital marketing tools out there have
  built-in analytics, right? For instance, Sprout
  Social has social media analytics that show how
  your content performs on a variety of social
  platforms. However, its important to keep an eye
  on the data about events that actually take place
  on your website from clicks to conversions and
  beyond.

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• Adobe Analytics
• Adobe provides an enterprise-level analytics
  solution for companies who want to gather deep
  analytics on their website data and performance.
  The platform has cross-channel attribution
  functions, 360-degree customer analysis and
  predictive intelligence which enables you to
  observe and respond to customer actions in real
  time
• Search Engine Optimization Tools
• When it comes to digital marketing tools, SEO is
  where most of us need some major help. With so
  many tools available and several moving pieces of
  our search engine presence, finding the right fit
  is easier said than done. Thankfully, there are a
  myriad of tools out there to help simplify the
  ever-complicated world of SEO.

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• Moz
• Moz offers two key products to customers Moz Pro
  and Moz Local. The Moz Pro product helps with the
  classic SEO practices, such as tracking rankings,
  monitoring link building efforts and informing
  content marketing campaigns. Moz Local helps
  businesses improve their local SEO listings. All
  you need to do is enter your businesss location
  information and Moz goes to work getting
  you listed.

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About Henry Harvin

• Henry Harvin is a leading career and competency
  development organization with focus on value
  creation. We are into the business of training,
  skill development, assessment centres, content
  services and higher education. Our dream is to
  establish 'Henry Harvin' in line with the vision
  of Mr.Henry Dunster 400 years ago which now
  resonates in the form of a prestigious
  educational institution respected worldwide.

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• If you are interested to know more about Digital
  Marketing, join the Digital Marketing
  Certification Program by Henry Harvin.