Low Calorie Food Market

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LOW-CALORIE FOOD MARKET ANALYSIS

• Low Calorie Food Market, By Product Type
  (Aspartame, Sucralose, Stevia, Saccharin,
  Cyclamate, Others), By Application (Beverages,
  Food, Healthcare, Tabletop, Others), and By
  Region (North America, Europe, Asia Pacific, Rest
  of the World) - Size, Share, Outlook, and
  Opportunity Analysis, 2020 2027

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Low-calorie food is an excellent option for speed
up the weight loss by regulating overall weight
management. These food are not only low in
calorie content but are also a rich source of
protein and fibers that give the feeling of
fullness and reduce hunger. Low-calorie food is
also a rich source of various vitamins and
minerals that promote the overall health of the
individual. Moreover, low-calorie food improves
digestion and also maintain the blood-sugar level
in order to prevent carving and hunger for fast
food. Greek yogurt, oats, berries, soup, eggs,
chia seeds, and fish are some of the low-calorie
food that are consumed worldwide.The global
low-calorie food market is projected to
surpass US 16.0 billion by the end of 2027, in
terms of revenue, growing at CAGR of 5.9 during
the forecast period (2020 to 2027).

• Drivers
• Rising cases of obesity along with the associated
  disease with the obesity around the globe is
  expected to drive the market growth of the
  low-calorie food. According to the World Health
  Organization, in 2016, more than 1.9 billion
  adults, 18 years and older, were overweight. Of
  these over 650 million were obese. Moreover, 38
  million children under the age of 5 were
  overweight or obese in 2019. Growing cases of
  obesity around the globe is a major factor
  augmenting the market growth of low-calorie food
  over the forecast period.
• Growing health wellness awareness among consumers
  is accelerating the adoption of a healthy
  lifestyle thus fueling the market growth of the
  low-calorie food. Increasing adoption of healthy
  practices such as yoga, gym, and consumption of
  healthy food is further propelling the market
  growth of the low-calorie food. Moreover, low
  calories foods are also gaining huge demand with
  the increasing prevalence of disease associated
  with an unhealthy lifestyle. This is expected to
  foster the market growth. 
• Regionally, North America dominated the global
  low-calorie food market in 2019,
  reporting 53 market share in terms of revenue,
  followed by Europe and Asia-pacific,
  respectively.

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Figure 1. Global Low-Calorie Food Market,
Revenue Share (), By Region, 2019
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Market Restraints

• Taste is a major factor that limits the
  consumption of low-calorie food. Moreover, the
  high price of low-calorie beverages is also
  expected to hamper the market growth of
  low-calorie food over the forecast period. Also,
  the presence of artificial preservatives in
  low-calorie food is expected to act as a
  challenge for the low-calorie food market.
• Processed food and ready-to-eat food claims to
  have few potential health hazards and this is
  expected to hamper the market growth of the
  low-calorie food over the forecast period.

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Market Opportunities

• Changing consumption patterns of the consumer
  coupled with the increasing focus of the
  manufacturer on advertising and promoting of the
  food is expected to accelerate the market growth.
  Proper marketing of this food may influence the
  consumers and raise the adoption of such as
  healthy food products. Thus, marketing tool is
  expected to help in tapping the emerging market
  for the low-calorie food this, in turn, will
  favor the market growth.
• The emergence of functional food, dietary
  supplements, and cereals bars are expected to
  provide potential opportunities to the market of
  low-calorie food. Growing demand for sugar
  substitutes due to rising cases of diabetes is
  also expected to accelerate the market growth of
  low-calorie food. Moreover, the growing demand
  for convenience food due to the busy lifestyle of
  the consumer in the developing as well as
  developed region is further expected to augment
  the market growth. 

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Figure 2. Global Low-Calorie Food Market
Opportunity Analysis
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 Market Trends 

• Increasing demand for low-calorie snacks among
  consumers is projected to foster the market
  growth of the low-calorie food over the forecast
  period. For instance, in October 2019, PepsiCo
  has expanded its better-for-you snack portfolio
  with the launch of Smart50, a ready-to-eat
  popcorn that promises consumers a popcorn full of
  flavor for 50 calories or less. The line-up
  product includes two flavors Sea Salt and White
  Cheddar, offering 40 calories per cup and 50
  calories per cup, respectively.
• Growing demand for a sugar substitute in
  confectionery food products is expected to be a
  major trend. The sugar substitute is widely used
  in the healthcare dairy products, baked,
  snacks, and dietary beverages. Out of which dairy
  products are gaining traction in the market.
  Moreover, changing food patterns in youth and
  children is another major trend that is expected
  to augment the demand for healthy food. All these
  factors are projected to augment market growth
  over the forecast period.
• Regulations
• Europe
• Low-calorie food market products are regulated by
  the European Council (EU) Regulation EC
  1332/2008, which approves food additives, food
  enzymes, and food flavoring.

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Figure 3. Global Low-Calorie Food Market, Revenue
Share (), By Application, in 2019
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• On the basis of application, beverages dominated
  the global low-calorie food market in 2019 with
  around 43 of market share in terms of revenue,
  followed by food and health care, respectively.
• Competitive Section
• Key players are operating in the global
  low-calorie food market are PepsiCo, Inc., Nestle
  SA, The Coca-Cola Company, Groupe Danone, Abbott
  Laboratories, Bernard Food Industries, Inc, Zydus
  Wellness Ltd., Dr. Pepper Snapple Group Inc.,
  McNeil Nutritionals LLC, Cargill, Incorporated,
  and Ajinomoto Co., Inc
• Few Recent Developments
• Nestle SA
• In June 2019, Nestle SA claimed that it has found
  a way to reduce the amount of sugar in chocolate
  by as much as 40, a discovery that may give the
  KitKat maker an edge as food producers face
  increasing pressure from governments, health
  advocates and shoppers to make products
  healthier.

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