Marketing Analytics

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Marketing Analytics
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What is Marketing Analytics??

• Marketing analytics is the practice of measuring,
  managing and analysing marketing performance to
  maximize its effectiveness and optimize return on
  investment (ROI). Understanding marketing
  analytics allows marketers to be more efficient
  at their jobs and minimize wasted
  web marketing dollars.

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What does a Marketing Analyser do??

• Marketing analysts (a.k.a. market research analyst
  s) help companies and organizations decide which
  products and services to sell, to which
  customers, at what price. They come to their
  conclusions by studying market conditions,
  competitors' activities and consumer behaviour.

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Why is Marketing Analytics important??

• Marketing analytics, specifically web marketing
  analytics, aids in checking operations and their
  individual upshots, thus empowering in optimum
  and efficient use of available resources.
  Marketing analytics is widely used to get a clear
  vision about the strategic performance of the
  marketing activities. Fundamentally, analytics
  pull together data from all marketing networks
  and merges it into a collective marketing
  dashboard, from which comparative decisions can
  be made out. Nowadays, marketers are using the
  model data to have a watch at all the marketing
  channels via a single tool. The comparative
  statistical representation of results empowers
  these marketers to take a safe and sound
  decision.

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Elements of Marketing Analytics

• The 3 common elements of Marketing Analytics
  are 
• Strategy comes from your idea department, whether
  thats your creative team, your marketing
  managers, or (and hopefully) a combination of the
  two. No marketing program can be successful
  without relevant ideas that engage the customer.
• Analytics is the department mentioned in the
  opening paragraph, i.e. the team of analysts, the
  cool new reporting platforms, and the mounds of
  data that is created from marketing strategies
  and tactics.
• Meaning is the most difficult to find, as this
  element has to be provided by a team that
  understands the complicated analysis, can
  interpret data into business needs, and can
  suggest next steps and potential impact.

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Popular Tools for Marketing Analytics

• Mixpanel Advanced Web and Mobile Analytics
• The AdWords Performance Grader A Complete PPC
  Audit in 60 Seconds
• Formisimo Insight into Web Form Abandonment
• CrazyEgg Heat Maps Done Right
• BuzzSumo Laser-Focused Content/Social Analysis
• Convertable Go Beyond Form Data
• Crowdbooster Social Media Moxie
• Open Site Explorer Advanced Link Profile
  Diagnostics

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Applications of Marketing Analytics

• Conduct data mining
• Research consumer information
• Study the competition
• Analyse collected data
• Use analytics tools (e.g. e dashboards)
• Make market predictions
• Create visual presentations
• Report findings

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About Henry Harvin

• Henry Harvin is a leading career and competency
  development organization with focus on value
  creation. We are into the business of training,
  skill development, assessment centres, content
  services and higher education. Our dream is to
  establish 'Henry Harvin' in line with the vision
  of Mr.Henry Dunster 400 years ago which now
  resonates in the form of a prestigious
  educational institution respected worldwide.

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• If you are interested to know more about
  Marketing Analytics, join the Marketing Analytics
  Certification Training by Henry Harvin.